
The directory
Marketing software
59 products matching your filters. Each one described on the same fields, so two tools can be read against each other rather than against their own marketing.
Showing 1–24 of 59


Adobe Analytics
Enterprise-class data analytics
From $5,000/mo- Web
- iOS
- Android
- +1
4 alternatives · 1 limitation documented

Adverity
Marketing intelligence platform for data-driven organizations
From $999/mo- Web
- API
- iOS
- +1
4 alternatives · 2 questions answered

Ahrefs
Backlink and keyword research platform run on its own web crawler, metered by credits since 2024
Free plan, then $29/mo- Web
3 alternatives · 5 questions answered
- A
Attribution
First-party data marketing attribution platform
From $2,000/mo- Web
- iOS
- Android
- +1
4 alternatives

Bloomreach
Ecommerce search, merchandising and customer engagement sold as three separately bought products
Pricing on request- Web
- iOS
- Android
- +1
3 alternatives · 3 questions answered

Buffer
Build your audience organically on social media
Free plan, then $5/mo- Web
- iOS
- Android
3 alternatives · 6 questions answered

CallRail
Call tracking and attribution for North American SMBs, with overages that reshape the bill
From $50/mo- Web
- iOS
- Android
3 alternatives · 4 questions answered

CleverTap
Mobile-first engagement and retention analytics billed on monthly active users
Pricing on request- Web
- iOS
- Android
- +1
3 alternatives · 3 questions answered

Convert
A/B testing platform for enterprises
Free plan, then $399/mo- Web
4 alternatives · 4 questions answered

Countly
Product analytics for mobile and web
Free plan, then $175/mo- Web
- iOS
- Android
- +1
4 alternatives · 3 questions answered



Dreamdata
B2B revenue attribution platform
Free plan, then $750/mo- Web
2 alternatives · 3 questions answered


Freshpaint
Privacy layer that lets healthcare organisations run marketing analytics without sending PHI
Pricing on request- Web
3 alternatives · 4 questions answered

Funnel.io
Multi-channel marketing analytics for smarter decision making
From $300/mo- Web
- iOS
- Android
- +1
4 alternatives · 3 questions answered

Google Analytics
Get to know your customers
Free plan available- Web
4 alternatives · 4 limitations documented

Google Optimize
A/B testing for Google Analytics
Free plan available- Web
4 alternatives · 1 question answered


Improvado
Data integration platform for marketing teams
Free plan available- Web
- API
4 alternatives · 4 questions answered

Insider
Omnichannel personalisation platform with web experimentation and WhatsApp as first-class channels
Pricing on request- Web
- iOS
- Android
- +1
3 alternatives · 3 questions answered

Instapage
Enterprise landing page platform with AI and experimentation.
Free plan, then $99/mo- Web
- iOS
- Android
- +1
4 alternatives · 3 questions answered

Invoca
Call tracking and conversation analytics that ties inbound phone calls back to paid marketing spend
Pricing on request- Web
3 alternatives · 4 questions answered
Head to head
Marketing tools, compared
Pairings from this slice of the directory, each one checked by two reviewers who agreed a buyer would weigh the two against each other.
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How this works
What you are looking at
Where does this data come from?
Pricing, platforms and feature lists are taken from each vendor's own pages. Limitations, answered questions and alternatives are researched separately and carry a source URL on the page that states them. Every product is described on the same fields, so two tools can be read against each other rather than against their own marketing.
Why are there no star ratings?
Because we did not collect any. Softwr hosts no reviews, and a rating aggregated from somewhere else is not ours to publish as though it were an assessment we made. What is shown instead is what a tool costs, where it runs, and what it is concretely bad at.
How are alternatives chosen?
A researcher proposes them, then two independent reviewers judge one question each: would a buyer evaluating this product seriously consider that one instead. 225 of 1,841 candidates failed and were deleted, including a font inspector matched to a dark mode extension. Only pairings that survived both rounds are published.
Do vendors pay to appear here?
Not to be listed. A vendor can buy a place in the results on the home page, on a category listing or on the catalogue, and where they do the result carries a Sponsored label. Everything not carrying that label is ordered on the same criteria as everything else, and a paid place never changes where an unpaid one lands: the editorial order flows around it. Where a link earns a commission that is disclosed on the page carrying it.
How current is it?
Prices and plan limits move without notice, so treat anything with a number on it as a starting point and check the vendor before you buy. Where a claim could go stale it carries the source it came from, which is the fastest way to tell.
Other ways to narrow it down
- Browse by categoryEvery category, and what sits in each one.
- Head to headTwo tools on the same fields, with a straight answer.
- Best ofA shortlist per category, and why each one made it.
- AlternativesWhat people move to, and what they give up doing it.
- Pricing, in fullWhat each tier actually costs, tier by tier.
Something missing here?
Anyone can submit a tool. A person reads every submission, checks the pricing against the vendor’s own page, and nothing is published until it passes.
