Softwr

The directory

Marketing software

64 products matching your filters. Each one described on the same fields, so two tools can be read against each other rather than against their own marketing.

Showing 1–24 of 64

  • AB Tasty logo

    AB Tasty

    Conversion optimization platform

    From €500/mo
    • Web

    4 alternatives · 3 questions answered

  • Adobe Analytics logo

    Adobe Analytics

    Enterprise-class data analytics

    From $5,000/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives · 1 limitation documented

  • Adverity logo

    Adverity

    Marketing intelligence platform for data-driven organizations

    From $999/mo
    • Web
    • API
    • iOS
    • +1

    4 alternatives · 2 questions answered

  • Ahrefs logo

    Ahrefs

    Backlink and keyword research platform run on its own web crawler, metered by credits since 2024

    Free plan, then $29/mo
    • Web

    3 alternatives · 5 questions answered

  • A

    Attribution

    First-party data marketing attribution platform

    From $2,000/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives

  • Bloomreach logo

    Bloomreach

    Ecommerce search, merchandising and customer engagement sold as three separately bought products

    Pricing on request
    • Web
    • iOS
    • Android
    • +1
    8 integrations

    3 alternatives · 3 questions answered

  • Buffer logo

    Buffer

    Build your audience organically on social media

    Free plan, then $5/mo
    • Web
    • iOS
    • Android
    9 integrations

    3 alternatives · 6 questions answered

  • CallRail logo

    CallRail

    Call tracking and attribution for North American SMBs, with overages that reshape the bill

    From $50/mo
    • Web
    • iOS
    • Android
    13 integrations

    3 alternatives · 4 questions answered

  • CleverTap logo

    CleverTap

    Mobile-first engagement and retention analytics billed on monthly active users

    Pricing on request
    • Web
    • iOS
    • Android
    • +1
    8 integrations

    3 alternatives · 3 questions answered

  • Convert logo

    Convert

    A/B testing platform for enterprises

    Free plan, then $399/mo
    • Web

    4 alternatives · 4 questions answered

  • Countly logo

    Countly

    Product analytics for mobile and web

    Free plan, then $175/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives · 3 questions answered

  • Crazy Egg logo

    Crazy Egg

    Website optimization with heatmaps

    From $29/mo
    • Web
    • API

    4 alternatives · 3 questions answered

  • Customer.io logo

    Customer.io

    Data-driven messaging for teams getting started, scaling and beyond

    From $15/mo

    4 alternatives · 3 questions answered

  • Datorama logo

    Datorama

    Marketing analytics and insights platform

    From $1,500/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives

  • Dreamdata logo

    Dreamdata

    B2B revenue attribution platform

    Free plan, then $750/mo
    • Web

    2 alternatives · 3 questions answered

  • Freshpaint logo

    Freshpaint

    Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

    Pricing on request
    • Web
    7 integrations

    3 alternatives · 4 questions answered

  • Funnel.io logo

    Funnel.io

    Multi-channel marketing analytics for smarter decision making

    From $300/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives · 3 questions answered

  • Hootsuite logo

    Hootsuite

    Save time and grow on social media

    From $99/yr
    • Web

    2 alternatives · 6 questions answered

  • Improvado logo

    Improvado

    Data integration platform for marketing teams

    Free plan available
    • Web
    • API

    4 alternatives · 4 questions answered

  • Insider logo

    Insider

    Omnichannel personalisation platform with web experimentation and WhatsApp as first-class channels

    Pricing on request
    • Web
    • iOS
    • Android
    • +1
    8 integrations

    3 alternatives · 3 questions answered

  • Instapage logo

    Instapage

    Enterprise landing page platform with AI and experimentation.

    Free plan, then $99/mo
    • Web
    • iOS
    • Android
    • +1
    7 integrations

    4 alternatives · 3 questions answered

Browse another way

Every category, and the cuts people ask for

All 106 categories

How this works

What you are looking at

Where does this data come from?

Pricing, platforms and feature lists are taken from each vendor's own pages. Limitations, answered questions and alternatives are researched separately and carry a source URL on the page that states them. Every product is described on the same fields, so two tools can be read against each other rather than against their own marketing.

Why are there no star ratings?

Because we did not collect any. Softwr hosts no reviews, and a rating aggregated from somewhere else is not ours to publish as though it were an assessment we made. What is shown instead is what a tool costs, where it runs, and what it is concretely bad at.

How are alternatives chosen?

A researcher proposes them, then two independent reviewers judge one question each: would a buyer evaluating this product seriously consider that one instead. 225 of 1,841 candidates failed and were deleted, including a font inspector matched to a dark mode extension. Only pairings that survived both rounds are published.

Do vendors pay to appear here?

Not to be listed. A vendor can buy a place in the results on the home page, on a category listing or on the catalogue, and where they do the result carries a Sponsored label. Everything not carrying that label is ordered on the same criteria as everything else, and a paid place never changes where an unpaid one lands: the editorial order flows around it. Where a link earns a commission that is disclosed on the page carrying it.

How current is it?

Prices and plan limits move without notice, so treat anything with a number on it as a starting point and check the vendor before you buy. Where a claim could go stale it carries the source it came from, which is the fastest way to tell.