Softwr

Marketing · head to head

Databox vs Whatagraph

Databox logo

Databox

Marketing

KPI dashboards that pull from the tools you already run on

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Databox data sources are the billing unit, so cost tracks the number of tools you connect rather than the value you get from them; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Databox covers Pre-built dashboards, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 25 September 2026.

Where they differ

Only the attributes on which Databox and Whatagraph actually diverge.

Attributes where Databox and Whatagraph differ
AttributeDataboxWhatagraph
PlatformsWeb, Mobile, TvWeb, Mobile, Api
CategoryUnknownMarketing
Founded20122016

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Databox

  • Pre-built dashboards
  • Dashboard designer
  • Metric library
  • Goal tracking
  • Scorecards
  • Alerts
  • Scheduled reports
  • Client reporting

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Databox

  • Watching marketing, sales and finance KPIs from separate SaaS tools on one shared dashboardnot Whatagraph
  • Agencies reporting campaign performance to many clients without rebuilding a report per accountnot Whatagraph
  • Putting a live KPI board on an office TV or a recurring email to a leadership teamnot Whatagraph
  • Replacing a manually maintained spreadsheet that someone updates from tool exports each weeknot Whatagraph
  • Tracking goals and getting alerted when a metric moves past a thresholdnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Databox
  • Blending data from multiple ad platforms into one dashboardnot Databox
  • White-labelled reporting under an agency's own brandingnot Databox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Databox

  • Data sources are the billing unit, so cost tracks the number of tools you connect rather than the value you get from them
  • The $71 Analyst plan is a single seat: adding even a second person means the $199 Core plan, a 2.8x jump
  • AI credits are metered monthly, from 50 on Free to 1,000 on Scale, so heavier AI use pushes you up a tier
  • Every published price assumes annual billing; monthly billing forfeits the advertised 20% saving
  • Free and Analyst plans sync daily and hourly respectively, so neither suits anything close to real-time monitoring
  • It is a dashboarding layer, not a warehouse: there is no transformation or modelling step for messy source data

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Databox

Free
  • FreeFree
    • 3 data sources
    • 1 user
    • 50 AI credits per month
  • Analyst$71/month
    • 5 data sources
    • 1 user
    • 150 AI credits per month
  • Team - Core$199/month
    • 10 data sources
    • 3 users
    • 500 AI credits per month
  • Team - Scale$319/month
    • 30 data sources
    • 10 users
    • 1,000 AI credits per month

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Databox if

  • You need pre-built dashboards.
  • You want to start without paying.
  • You work on Web, Mobile, Tv.
  • You also want dashboard designer.
Databox review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Databox or Whatagraph better?
Neither clearly leads. Databox starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Databox or Whatagraph?
Databox starts at Free and Whatagraph at Free.
Does Databox or Whatagraph run on more platforms?
Databox runs on Web, Mobile, Tv. Whatagraph runs on Web, Mobile, Api.
Can I use Databox for free?
Both have a free tier, so you can try either at no cost before committing.
What is Databox best used for?
Databox is most often used for watching marketing, sales and finance kpis from separate saas tools on one shared dashboard, agencies reporting campaign performance to many clients without rebuilding a report per account, putting a live kpi board on an office tv or a recurring email to a leadership team, replacing a manually maintained spreadsheet that someone updates from tool exports each week. Of those, watching marketing, sales and finance kpis from separate saas tools on one shared dashboard and agencies reporting campaign performance to many clients without rebuilding a report per account are not what Whatagraph is typically brought in for.
What can Databox do that Whatagraph cannot?
Databox covers Pre-built dashboards, Dashboard designer, Metric library, Goal tracking. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Databox: How much does Databox cost?

Databox has a free forever plan with 3 data sources and 1 user. Paid plans are Analyst at $71 per month, Team Core at $199 per month and Team Scale at $319 per month, with an Agency plan from $79 per month plus $20 client packs and a Custom tier on request. All prices are billed annually; monthly billing forfeits the 20% annual saving.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Databox: Does Databox have a free plan or a free trial?

Both. The Free plan is free forever and covers 3 data sources, 1 user, 50 AI credits a month and daily syncing. Paid plans also offer a 14-day free trial with no credit card required.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Databox: How many users does each Databox plan include?

Free and Analyst are single-user. Team Core includes 3 users and Team Scale includes 10. The Agency and Custom plans include unlimited users.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Databox: How many tools does Databox integrate with?

Databox connects to more than 130 tools, spreadsheets, databases and APIs, including HubSpot, Salesforce, Google Analytics, Google and Facebook Ads, Shopify, Stripe, QuickBooks, Google Sheets and custom API sources.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
Databox: How often does Databox refresh its data?

The Free plan syncs daily. Analyst, Team Core, Team Scale, Agency and Custom plans all sync hourly.

Source
Databox: Who makes Databox?

Databox, Inc., founded in 2012 by Davorin Gabrovec, who is now President and Chief Product Officer. Pete Caputa became CEO in 2017 after a decade at HubSpot. The company is headquartered in Boston, Massachusetts, with its product and engineering team based in Ptuj, Slovenia.

Source
Share

Related pages

More on Databox

More on Whatagraph

Keep looking

Other head to heads