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Business Intelligence · head to head

Databox vs Whatagraph

Databox logo

Databox

Business Intelligence

KPI dashboards for business performance

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Databox data sources are the billing unit, and the $159 Pro plan still includes only 3 before charging $5.60 for each additional one; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Databox covers Pre-built Dashboards, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Databox and Whatagraph actually diverge.

Attributes where Databox and Whatagraph differ
AttributeDataboxWhatagraph
PlatformsWeb, Mobile, TvWeb, Mobile, Api
CategoryBusiness IntelligenceMarketing
Founded20112016

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Databox

  • Pre-built Dashboards
  • Goal Tracking
  • Alerts
  • Scorecards
  • Mobile App
  • HubSpot
  • Facebook
  • LinkedIn

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Databox

  • Building business dashboards from multiple SaaS data sourcesnot Whatagraph
  • Tracking KPIs and metrics across marketing, sales and finance toolsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Databox
  • Blending data from multiple ad platforms into one dashboardnot Databox
  • White-labelled reporting under an agency's own brandingnot Databox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Databox

  • Data sources are the billing unit, and the $159 Pro plan still includes only 3 before charging $5.60 for each additional one
  • The $64 Analyst plan is capped at 5 data sources and a single user
  • The free plan allows 3 data sources, 10 custom metrics and one user
  • AI credits are metered monthly, from 50 on free to 4,000 on Growth
  • Every published price assumes annual billing, with monthly costing 20% more

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Databox

Free
  • FreeFree
    • 3 data sources
    • 1 user
    • 1 dashboard/report
  • Analyst$64/month
    • 5 data sources
    • 1 user
    • Unlimited dashboards and reports
  • Pro$159/month
    • 3 included data sources (additional at $5.60/month)
    • Unlimited users
    • Unlimited dashboards, reports, custom metrics
  • Growth$399/month
    • 3 included data sources (additional at $5.60/month)
    • Unlimited users
    • All Pro features plus full datasets and forecasting

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Databox if

  • You need pre-built dashboards.
  • You want to start without paying.
  • You work on Web, Mobile, Tv.
  • You also want goal tracking.
Databox review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Databox or Whatagraph better?
Neither clearly leads. Databox starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Databox or Whatagraph?
Databox starts at Free and Whatagraph at Free.
Does Databox or Whatagraph run on more platforms?
Databox runs on Web, Mobile, Tv. Whatagraph runs on Web, Mobile, Api.
Can I use Databox for free?
Both have a free tier, so you can try either at no cost before committing.
What is Databox best used for?
Databox is most often used for building business dashboards from multiple saas data sources, tracking kpis and metrics across marketing, sales and finance tools. Of those, building business dashboards from multiple saas data sources and tracking kpis and metrics across marketing, sales and finance tools are not what Whatagraph is typically brought in for.
What can Databox do that Whatagraph cannot?
Databox covers Pre-built Dashboards, Goal Tracking, Alerts, Scorecards. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics.

Answered from the vendors’ own pages

Databox: How much does Databox cost?

Databox is free for basic use with 3 data sources and 50 AI credits. Paid plans start at $64/month for the Analyst tier, $159/month for Pro, and $399/month for Growth (most popular). Prices shown are for annual billing; monthly billing costs more. Custom enterprise pricing is available.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Databox: What is the difference between Databox plans?

Free plan limits users to 1 with 3 data sources. Analyst tier allows 1 user with 5 data sources and API access. Pro tier adds unlimited users and hourly syncing. Growth tier (most popular) provides 15-minute sync, full forecasting, and a dedicated customer success manager.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Databox: How many users can I add to Databox plans?

Free and Analyst tiers are limited to 1 user. Pro, Growth, and Custom tiers offer unlimited users with no per-seat fees.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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