Sales Enablement · pricing
Lavender pricing
Lavender publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 31 August 2026, Lavender pricing is free, then $29/month across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $29/month
- Model
- Per user per month
- Tiers
- 4
- Free tier
- Yes
Lavender plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Basic | Free | 4 | Entry tier |
| Starter | $29/month | 5 | +$29/month, 5 more features |
| Individual Pro | $49/month | 4 | +$20/month, 4 more features |
| Team | $99/month | 4 | +$50/month, 4 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Basic
FreeThe entry tier. It covers analyse 5 emails per month, personalise 5 emails per month, email score and basic suggestions, free forever.
Starter
$29/monthOver Basic, this tier adds:
- Unlimited email analysis
- Unlimited personalisation assistant
- Rewrite suggestions
- Mobile preview
- 27 US dollars a month on annual billing
Individual Pro
$49/monthOver Starter, this tier adds:
- Everything in Starter
- Advanced personalisation
- Deeper recipient research
- 45 US dollars a month on annual billing
Team
$99/monthOver Individual Pro, this tier adds:
- Everything in Individual Pro
- Aggregated email analytics dashboard
- Manager coaching views
- 89 US dollars per seat a month on annual billing
Where Lavender stops being free
Basic, Free
- Analyse 5 emails per month
- Personalise 5 emails per month
- Email score and basic suggestions
- Free forever
Starter, $29/month
The first thing you pay for:
- Unlimited email analysis
- Unlimited personalisation assistant
- Rewrite suggestions
- Mobile preview
- 27 US dollars a month on annual billing
What the product covers
The full Lavender feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Real-time email score
- Rewrite suggestions
- Recipient personalisation
- Mobile-preview check
- Tone and reading level analysis
- Team analytics
- Coaching dashboard
- Ora agent
People bring Lavender in for a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves, a new sales development representative who needs feedback on cold email technique between manager one-to-ones, a founder writing their own outbound who wants a check on length and reading level before sending, a manager wanting to see which reps write emails that correlate with replies rather than guessing from activity counts. If that is not the job you are buying for, the alternatives to Lavender are worth a look before you commit to a tier.
How that compares in Sales Enablement
Across the 5 sales enablement tools in this directory that publish a starting price, the median entry point is $29/month. Lavender starts at $29/month, which puts it in line with the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Lavender (this page) | Free, then $29/month | Per user per month | - | |
| Potion | $99/month | Per workspace per month | - | vs Lavender |
| Claap | Free, then €8/month | Per contributor licence per month | - | vs Lavender |
| RevenueHero | $25/month | Per user per month | - | vs Lavender |
| Attention | On request | quote | - | vs Lavender |
| Trumpet | Free, then $45/month | Per user per month | - | vs Lavender |
| Cognism | On request | quote | - | vs Lavender |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Lavender badges page.
Before you pay for Lavender
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between Free and $99/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Lavender runs on web, chrome extension, gmail, outlook, and is published by Lavender of New York, New York, United States. The full record is on the Lavender review, and the rest of the category is under best sales enablement tools.
Lavender pricing questions
- How much does Lavender cost?
- Lavender publishes 4 tiers, from Free for Basic up to $99/month for Team. The entry tier costs nothing.
- Does Lavender have a free plan?
- Yes. The Basic tier costs nothing and covers analyse 5 emails per month, personalise 5 emails per month, email score and basic suggestions. Paying starts at $29/month for Starter.
- What is the difference between Basic and Starter on Lavender?
- Starter costs $29/month against Free, and adds unlimited email analysis, unlimited personalisation assistant, rewrite suggestions, mobile preview.
- Is the Team plan on Lavender worth it?
- That depends entirely on whether you need what it adds, which on the published record is everything in individual pro, aggregated email analytics dashboard, manager coaching views, 89 us dollars per seat a month on annual billing. It costs $99/month against $29/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is Lavender expensive for a sales enablement tool?
- It starts in line with the middle of its category. Across the 5 sales enablement tools in this directory that publish a starting price, the median entry point is $29/month; Lavender starts at $29/month.
- Which sales enablement tools can I use without paying?
- 3 of the 8 sales enablement tools listed alongside Lavender have a free tier: Claap, Trumpet, Aligned.
- What am I actually paying for with Lavender?
- The record lists 8 features across 1 area: other. In practice it is brought in for a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves, a new sales development representative who needs feedback on cold email technique between manager one-to-ones, a founder writing their own outbound who wants a check on length and reading level before sending.
- Does Lavender charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Lavender prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Lavender against before paying?
- The closest sales enablement tools in this directory are Potion, Claap, RevenueHero, Attention. Each has a side-by-side comparison with Lavender covering price, platforms and features.