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GWI
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As of 29 August 2026, GWI is free to use. A consumer insights platform providing survey based audience data for market research and marketing teams. Softwr lists it under Research.
Overview
What GWI does
A consumer insights platform providing survey based audience data for market research and marketing teams.
What people use it for
- Supporting agency pitches with audience data
- Selecting media channels with demographic insights
- Developing content strategies with consumer research
- Validating partnerships with market data
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about GWI.
- Teams and Pro pricing requires contacting sales; no published rates for higher tiers
- Enterprise solutions and custom datasets require separate consultation
Cross-shopped
What people choose instead of GWI
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- GWIvsAttest
Attest: Straightforward pricing for predictable research costs
Pricing
What GWI costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- 10 Agent Spark prompts monthly
- Unlimited GWI Canvas decks
- Chart generation
Plus
$150 /mo
- Unlimited Agent Spark prompts
- Save and export charts
- Unlimited GWI Canvas decks
- 50K profiling points
- $1,500/user annually with 15% discount
Teams
On request
- Custom pricing
- All Plus features
- Access shared dashboards
- Add audiences to prompts
- Multi-user discounts
Pro
On request
- Custom pricing
- All Plus features
- Unlimited platform access
- Up to 250K profiling points
- Advanced research tools
- 15+ years of trended data
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is there a free GWI plan?
Yes, GWI offers a free tier with 10 Agent Spark prompts monthly and unlimited GWI Canvas decks.
SourceWhat is the difference between GWI Plus, Teams, and Pro?
Plus costs $150/user/month with unlimited prompts and 50K profiling points. Teams is custom-priced with all Plus features plus shared dashboards and multi-user discounts. Pro is custom-priced with unlimited access, up to 250K profiling points, and advanced research tools.
SourceHow much does GWI charge for annual billing?
GWI offers a 15% discount for annual commitments. Plus annual pricing is $1,500/user annually (equivalent to $125/user/month).
SourceKeep looking
Where to go from GWI
- GWI alternativesEvery product people weigh against it
- GWI pricingPlans, floors and what the tiers exclude
- GWI badgesWhich rules it meets, and the figure behind each
- All Research softwareThe full category
- Best Research softwareThe shortlist, and how it was cut
Best Research software for
Compare GWI with
- Attest
- SurveyMonkey
- Suzy
- Aurelius
- Zappi
- Remesh
- Schrodinger
- Scispot
- Valispace
- Dovetail
- REDCap
- SurveySparrow
- Castor EDC
- Chemaxon
- Condens
- DNAnexus
- Dotmatics
- Aurelius
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Softwr does not host reviews and shows no star rating for GWI, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on GWI
GWI alternatives
What people switch to, and what they give up
GWI pricing
Every tier, and where the cost actually lands
Compare GWI
Put it head to head with anything we hold
GWI badge
Its rating, and an embed for your own site
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