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Research · head to head

Aurelius vs GWI

Aurelius logo

Aurelius

Research

UX research repository for tagging notes, building insights and finding them again years later

From
$49/month
Rated
-
Full reviewWebsite
GWI logo

GWI

Research

Access human insights and consumer insights from real people, instantly

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only GWI has a free tier, so it costs nothing to try first.
  • Each has a real cost: Aurelius aurelius does not recruit participants or run unmoderated studies, so it is always a second tool alongside a testing or recruitment platform and never the whole research budget.; GWI teams and Pro pricing requires contacting sales; no published rates for higher tiers
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Aurelius and GWI actually diverge.

Attributes where Aurelius and GWI differ
AttributeAureliusGWI
Starting price$49/monthFree
Pricing modelFlat monthly fee, unlimited userssubscription
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (Research).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Aurelius

  • Research repository
  • Analysis board
  • Tagging
  • Insights and recommendations
  • Transcription
  • AI assist
  • Automatic report builder
  • Universal search

Only in GWI

Nothing recorded that Aurelius does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Aurelius

  • A research team of three whose findings currently live in individual Miro boards and Google Docs that nobody outside the team can find six months laternot GWI
  • A product organisation that wants every designer and product manager to search past research without paying forty repository seatsnot GWI
  • A consultancy running discovery for multiple clients that needs tagged evidence kept separate per client but searchable internallynot GWI
  • A team preparing a repeat study who need to know what was already learned about the same problem two years ago before they recruit anyonenot GWI

GWI

  • Supporting agency pitches with audience datanot Aurelius
  • Selecting media channels with demographic insightsnot Aurelius
  • Developing content strategies with consumer researchnot Aurelius
  • Validating partnerships with market datanot Aurelius

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Aurelius

  • Aurelius does not recruit participants or run unmoderated studies, so it is always a second tool alongside a testing or recruitment platform and never the whole research budget.
  • Integrations are thin, with Zapier, Jira and Slack rather than direct connections to the call recording and testing tools most teams already run, so getting material in often means manual upload.
  • The tag vocabulary is only as good as the discipline applied to it, and repositories where several researchers invent overlapping tags become unsearchable within a year with no built-in governance to prevent it.
  • Unlimited users is genuinely unlimited but permissions are basic below Enterprise, so a team that needs client-safe or stakeholder-only views has to buy the quoted tier for something that reads as a table-stakes control.
  • It is a small independent vendor competing with much better funded repositories, which is a real procurement risk for an organisation storing years of research in it, and enterprise assurance material such as penetration test reports sits behind the top tier.

GWI

  • Teams and Pro pricing requires contacting sales; no published rates for higher tiers
  • Enterprise solutions and custom datasets require separate consultation

Pricing, plan by plan

Aurelius

$49/month
  • Professional$49/month
    • Unlimited users
    • Unlimited projects and storage
    • Notes, tags and documents
  • Premium$199/month
    • Everything in Professional
    • Recommendations
    • Universal search across projects
  • Enterprise$undefined/year
    • Everything in Premium
    • SSO with SAML 2.0
    • IP allowlisting

GWI

Free
  • FreeFree
    • 10 Agent Spark prompts monthly
    • Unlimited GWI Canvas decks
    • Chart generation
  • Plus$150/month
    • Unlimited Agent Spark prompts
    • Save and export charts
    • Unlimited GWI Canvas decks
  • Teams$null/month
    • Custom pricing
    • All Plus features
    • Access shared dashboards
  • Pro$null/month
    • Custom pricing
    • All Plus features
    • Unlimited platform access

Which should you pick?

Choose Aurelius if

  • You need research repository.
  • You also want analysis board.
Aurelius review

Choose GWI if

  • You want to start without paying.
GWI review

Questions people ask

Is Aurelius or GWI better?
Neither clearly leads. Aurelius starts at $49/month and GWI at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Aurelius or GWI?
GWI has a free tier; the other does not. Paid plans start at $49/month for Aurelius and Free for GWI.
Does Aurelius or GWI run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use GWI for free?
Yes. GWI has a free tier, so you can try it without paying. Aurelius starts at $49/month.
What is Aurelius best used for?
Aurelius is most often used for a research team of three whose findings currently live in individual miro boards and google docs that nobody outside the team can find six months later, a product organisation that wants every designer and product manager to search past research without paying forty repository seats, a consultancy running discovery for multiple clients that needs tagged evidence kept separate per client but searchable internally, a team preparing a repeat study who need to know what was already learned about the same problem two years ago before they recruit anyone. Of those, a research team of three whose findings currently live in individual miro boards and google docs that nobody outside the team can find six months later and a product organisation that wants every designer and product manager to search past research without paying forty repository seats are not what GWI is typically brought in for.
What can Aurelius do that GWI cannot?
Aurelius covers Research repository, Analysis board, Tagging, Insights and recommendations.

Answered from the vendors’ own pages

Aurelius: Does the price really include unlimited users?

Yes. Professional at 49 US dollars a month and Premium at 199, both billed yearly, both with unlimited users, projects and storage.

GWI: Is there a free GWI plan?

Yes, GWI offers a free tier with 10 Agent Spark prompts monthly and unlimited GWI Canvas decks.

Source
Aurelius: Can I run usability tests in it?

No. Aurelius stores and analyses research; it does not recruit participants or host sessions. Pair it with a testing tool.

GWI: What is the difference between GWI Plus, Teams, and Pro?

Plus costs $150/user/month with unlimited prompts and 50K profiling points. Teams is custom-priced with all Plus features plus shared dashboards and multi-user discounts. Pro is custom-priced with unlimited access, up to 250K profiling points, and advanced research tools.

Source
Aurelius: What is the difference between Professional and Premium?

Premium adds universal cross-project search, collections, recommendations and Zapier. If your value comes from finding old research, Premium is the tier that delivers it.

GWI: How much does GWI charge for annual billing?

GWI offers a 15% discount for annual commitments. Plus annual pricing is $1,500/user annually (equivalent to $125/user/month).

Source
Aurelius: Is there single sign-on?

Only on Enterprise, along with IP allowlisting, Jira and advanced permissions. Everything below is quoted separately.

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