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Suzy
Enterprise consumer insights on an owned US panel, resold elsewhere through Cint
As of 31 August 2026, Suzy's pricing is not published; the vendor quotes on request. A quant and qual research platform whose speed advantage rests on Crowdtap, its own US consumer panel of around a million people. Softwr lists it under Research. Suzy is made by Suzy, Inc., available on Web, iOS, Android.
Overview
What Suzy does
Suzy runs quantitative surveys, moderated qualitative sessions through Suzy Live, and panel access through Suzy Audiences, with advanced methods including MaxDiff, TURF, conjoint and crosstabs, plus video open ends, voice responses via Suzy Speaks, and a Data Explorer for analysis across studies. In April 2026 the company publicly refounded itself as an AI Decision Engine with new Intelligence, Insights and Impact modules connecting market data and strategy documents to consumer voice. The reason enterprise insights teams buy it is turnaround. Because Suzy owns Crowdtap, a US consumer panel of roughly a million people with around fifty thousand verified active monthly, it can field a study and return results in hours rather than the days a panel broker needs. That is genuinely different from commissioning fieldwork, and it is what supports a median contract reported in the high tens of thousands of dollars per year. The unadvertised limit is that the owned panel is US only. Every international market is resold through Cint, Suzy’s global panel supply partner, which means for any non-US study you are paying Suzy’s enterprise margin on panel you could buy directly, and the speed and verification story evaporates. Customers have explicitly asked Suzy to build proprietary panels with native speakers in Germany, France, Japan, India and Brazil, which tells you those do not exist. The second thing to weigh: the April 2026 repositioning happened while headcount fell from around 230 to 186, so if you are buying the classic insights platform, ask what share of the 2027 roadmap goes to Insights and Live rather than to the new Intelligence and Impact layer.
What people use it for
- A US consumer packaged goods brand that needs concept testing back the same day because a packaging decision is due at the end of the week.
- An insights department running an always-on brand tracker on a US audience without re-commissioning fieldwork every wave.
- A team that wants quant screening followed immediately by moderated qual with the same respondents, rather than two vendors and two timelines.
- A product team testing claims and price sensitivity with MaxDiff and conjoint on a panel they can go back to repeatedly.
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Suzy.
- The proprietary Crowdtap panel is US only at around a million consumers with roughly 50,000 verified active monthly, and everything international is resold Cint supply, so the speed and verification argument that justifies the price applies to one market.
- Customers have asked Suzy to build proprietary panels with native speakers in Germany, France, Japan, India and Brazil, which confirms those do not exist today; multi-market brands need a second vendor and lose the single-source comparison.
- Reviewers report the panel skews female and millennial and falls short on Gen Z, male and various ethnic segments, and that niche or B2B audiences are hard to reach, so quota fills can be slow or impossible.
- Reviewers also raise data trust concerns about respondent sourcing and vetting, including one naming bot responses and acquiescence bias, which is the standing risk of any single owned opt-in panel with repeat respondents.
- Pricing is a sales-led annual commitment reported to run around $88,000 a year at the median with onboarding fees and per-seat charges on top, with no trial, no self-serve and no pay-per-response option, so there is no cheap way to validate fit.
- Credits are pre-committed monthly against forecast activity with no published overage rate, so under-use is wasted spend and a busy quarter triggers an unbudgeted purchase.
- Integrations are genuinely thin: there is no public integrations page and no public API documentation, and the only confirmed external data relationship is Cint, so expect to move data by export.
Cross-shopped
What people choose instead of Suzy
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- SuzyvsAttest
Attest: Attest offers consumer research with published pricing and stronger UK and European panel coverage.
- SuzyvsSurveyMonkey
SurveyMonkey: SurveyMonkey with Audience is far cheaper for occasional consumer studies where same-day turnaround is not the requirement.
Pricing
What Suzy costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Suzy
On request
- Annual subscription with pre-committed monthly research credits
- Credit volume set against forecast study activity
- Onboarding fees and per-seat charges quoted separately
- No published tier names, no free trial, no free version
- Suzy Live and advanced methods scoped into the contract
Capabilities
Features
Suzy Insights
Quantitative surveys, ad hoc and always-on trackers
Suzy Live
Moderated qualitative interviews and focus groups
Suzy Audiences
Access to the Crowdtap US panel and Cint supply internationally
Suzy Speaks
Collects voice-driven open-ended responses
Video open ends
Captures respondent video answers to open questions
Advanced methods
MaxDiff, TURF, conjoint analysis and crosstabs
Data Explorer
Analyses results across multiple studies in one view
AI Decision Engine
Connects market data, strategy documents and consumer voice into recommendations
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is the panel global?
No. Crowdtap, the owned panel, is US only. International studies run on Cint supply, which you could contract for directly.
What does it cost?
Nothing is published. Third-party analysis puts the median contract around $88,000 a year with a range roughly $34,000 to $187,500, plus onboarding and per-seat fees.
Is there an API?
Nothing public. Suzy publishes no API documentation and no named connectors beyond Cint. Verify any integration requirement in the sales call before committing.
What changed in April 2026?
Suzy repositioned as an AI Decision Engine with Intelligence and Impact modules, while headcount fell from about 230 to 186. Ask how the roadmap is now split between that and the classic survey and qual products.
Keep looking
Where to go from Suzy
- Suzy alternativesEvery product people weigh against it
- Suzy pricingPlans, floors and what the tiers exclude
- Suzy badgesWhich rules it meets, and the figure behind each
- All Research softwareThe full category
- Best Research softwareThe shortlist, and how it was cut
Best Research software for
Compare Suzy with
- SurveyMonkey
- Attest
- Zappi
- Remesh
- GWI
- Aurelius
- Genedata
- Medidata Rave
- Contentsquare
- Terra
- LabVantage
- Dovetail
- Valispace
- Wolfram Mathematica
- Zotero
- Elicit
- Mendeley
- Zappi
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Softwr does not host reviews and shows no star rating for Suzy, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Suzy
Suzy alternatives
What people switch to, and what they give up
Suzy pricing
Every tier, and where the cost actually lands
Compare Suzy
Put it head to head with anything we hold
Suzy badge
Its rating, and an embed for your own site
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