Softwr

Research · head to head

Attest vs GWI

Attest logo

Attest

Research

Straightforward pricing for predictable research costs

From
On request
Rated
-
Full reviewWebsite
GWI logo

GWI

Research

Access human insights and consumer insights from real people, instantly

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only GWI has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attest pricing is metered by credits, where one credit equals one survey question answered by one person, rather than a flat per seat rate; GWI teams and Pro pricing requires contacting sales; no published rates for higher tiers
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Attest and GWI actually diverge.

Attributes where Attest and GWI differ
AttributeAttestGWI
Starting priceOn requestFree
Free tierNoYes

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Research).

What people use each for

The jobs each tool is most often brought in to do.

Attest

  • Testing product concepts with global audiencesnot GWI
  • Monitoring brand health across campaignsnot GWI
  • Validating creative concepts before launchnot GWI
  • Researching market trends in 70 languagesnot GWI

GWI

  • Supporting agency pitches with audience datanot Attest
  • Selecting media channels with demographic insightsnot Attest
  • Developing content strategies with consumer researchnot Attest
  • Validating partnerships with market datanot Attest

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attest

  • Pricing is metered by credits, where one credit equals one survey question answered by one person, rather than a flat per seat rate
  • The Basic tier caps usage at 50,000 credits; going beyond it requires upgrading to Standard (100,000), Elite (200,000) or a custom plan above 400,000
  • Additional credits purchased mid year cost 10 percent more per credit than the plan rate

GWI

  • Teams and Pro pricing requires contacting sales; no published rates for higher tiers
  • Enterprise solutions and custom datasets require separate consultation

Pricing, plan by plan

Attest

On request
  • Basic$undefined/mo
    • Up to 50,000 credits
  • Standard$undefined/mo
    • Up to 100,000 credits
  • Elite$undefined/mo
    • Up to 200,000 credits
  • Custom$undefined/mo
    • Over 400,000+ credits

GWI

Free
  • FreeFree
    • 10 Agent Spark prompts monthly
    • Unlimited GWI Canvas decks
    • Chart generation
  • Plus$150/month
    • Unlimited Agent Spark prompts
    • Save and export charts
    • Unlimited GWI Canvas decks
  • Teams$null/month
    • Custom pricing
    • All Plus features
    • Access shared dashboards
  • Pro$null/month
    • Custom pricing
    • All Plus features
    • Unlimited platform access

Which should you pick?

Choose Attest if

Nothing in the data separates Attest from GWI on the points above - pick on price and on how each one feels to use.

Attest review

Choose GWI if

  • You want to start without paying.
GWI review

Questions people ask

Is Attest or GWI better?
Neither clearly leads. Attest starts at On request and GWI at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attest or GWI?
GWI has a free tier; the other does not. Paid plans start at On request for Attest and Free for GWI.
Does Attest or GWI run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use GWI for free?
Yes. GWI has a free tier, so you can try it without paying. Attest starts at On request.
What is Attest best used for?
Attest is most often used for testing product concepts with global audiences, monitoring brand health across campaigns, validating creative concepts before launch, researching market trends in 70 languages. Of those, testing product concepts with global audiences and monitoring brand health across campaigns are not what GWI is typically brought in for.

Answered from the vendors’ own pages

Attest: How does Attest's credit system work?

Attest uses a credit-based pricing system where one credit equals one survey answer from one respondent. For example, a 10-question survey completed by 500 people uses 5,000 credits. Only respondents who meet survey criteria consume credits from the qualifying question.

Source
GWI: Is there a free GWI plan?

Yes, GWI offers a free tier with 10 Agent Spark prompts monthly and unlimited GWI Canvas decks.

Source
Attest: What plans does Attest offer?

Attest offers four subscription plans: Basic (up to 50,000 credits), Standard (up to 100,000 credits), Elite (up to 200,000 credits), and Custom (over 400,000+ credits). All plans include unlimited user seats, designated research expert, customer success team support, and access to 150+ million consumers across 59 countries in 70+ languages.

Source
GWI: What is the difference between GWI Plus, Teams, and Pro?

Plus costs $150/user/month with unlimited prompts and 50K profiling points. Teams is custom-priced with all Plus features plus shared dashboards and multi-user discounts. Pro is custom-priced with unlimited access, up to 250K profiling points, and advanced research tools.

Source
Attest: Can I purchase additional credits on Attest?

Yes. Additional credits are available as add-ons throughout the year. Add-on credits cost 10% more than the per-credit rate in annual plans.

Source
GWI: How much does GWI charge for annual billing?

GWI offers a 15% discount for annual commitments. Plus annual pricing is $1,500/user annually (equivalent to $125/user/month).

Source
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