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Research · head to head

Contentsquare vs GWI

Contentsquare logo

Contentsquare

Research

Digital experience analytics platform

From
On request
Rated
-
Full reviewWebsite
GWI logo

GWI

Research

Access human insights and consumer insights from real people, instantly

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only GWI has a free tier, so it costs nothing to try first.
  • Each has a real cost: Contentsquare no pricing tiers or costs published on website; sales contact required; GWI teams and Pro pricing requires contacting sales; no published rates for higher tiers
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Contentsquare and GWI actually diverge.

Attributes where Contentsquare and GWI differ
AttributeContentsquareGWI
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, MobileWeb
Founded2012Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Research).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Contentsquare

  • Zone-based Heatmaps
  • Session Replay
  • Journey Analysis
  • AI Insights
  • Impact Quantification
  • Adobe Analytics
  • Google Analytics
  • Salesforce

Only in GWI

Nothing recorded that Contentsquare does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Contentsquare

  • Analysing user behaviour on websites and apps through session replay and heatmapsnot GWI
  • Finding friction in conversion funnels from behavioural datanot GWI

GWI

  • Supporting agency pitches with audience datanot Contentsquare
  • Selecting media channels with demographic insightsnot Contentsquare
  • Developing content strategies with consumer researchnot Contentsquare
  • Validating partnerships with market datanot Contentsquare

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Contentsquare

  • No pricing tiers or costs published on website; sales contact required
  • Freemium model available but no cost difference between free and paid tiers specified
  • Enterprise pricing requires demo request to learn specifics

GWI

  • Teams and Pro pricing requires contacting sales; no published rates for higher tiers
  • Enterprise solutions and custom datasets require separate consultation

Pricing, plan by plan

Contentsquare

On request
  • CustomFree
    • Full Platform
    • AI Insights
    • Enterprise Support

GWI

Free
  • FreeFree
    • 10 Agent Spark prompts monthly
    • Unlimited GWI Canvas decks
    • Chart generation
  • Plus$150/month
    • Unlimited Agent Spark prompts
    • Save and export charts
    • Unlimited GWI Canvas decks
  • Teams$null/month
    • Custom pricing
    • All Plus features
    • Access shared dashboards
  • Pro$null/month
    • Custom pricing
    • All Plus features
    • Unlimited platform access

Which should you pick?

Choose Contentsquare if

  • You need zone-based heatmaps.
  • You work on Web, Mobile.
  • You also want session replay.
Contentsquare review

Choose GWI if

  • You want to start without paying.
GWI review

Questions people ask

Is Contentsquare or GWI better?
Neither clearly leads. Contentsquare starts at On request and GWI at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Contentsquare or GWI?
GWI has a free tier; the other does not. Paid plans start at On request for Contentsquare and Free for GWI.
Does Contentsquare or GWI run on more platforms?
Contentsquare runs on Web, Mobile. GWI runs on Web.
Can I use GWI for free?
Yes. GWI has a free tier, so you can try it without paying. Contentsquare starts at On request.
What is Contentsquare best used for?
Contentsquare is most often used for analysing user behaviour on websites and apps through session replay and heatmaps, finding friction in conversion funnels from behavioural data. Of those, analysing user behaviour on websites and apps through session replay and heatmaps and finding friction in conversion funnels from behavioural data are not what GWI is typically brought in for.
What can Contentsquare do that GWI cannot?
Contentsquare covers Zone-based Heatmaps, Session Replay, Journey Analysis, AI Insights.

Answered from the vendors’ own pages

Contentsquare: How much does Contentsquare cost?

Contentsquare does not publish pricing on their website. The platform offers a freemium model with a free tier accessible via signup and enterprise options available through booking a demo or contacting sales.

Source
GWI: Is there a free GWI plan?

Yes, GWI offers a free tier with 10 Agent Spark prompts monthly and unlimited GWI Canvas decks.

Source
Contentsquare: Is there a free version of Contentsquare?

Yes, Contentsquare offers a free tier that users can access by signing up at their app platform. Specific features included in the free tier and upgrade paths are available by starting a free account or booking a demo.

Source
GWI: What is the difference between GWI Plus, Teams, and Pro?

Plus costs $150/user/month with unlimited prompts and 50K profiling points. Teams is custom-priced with all Plus features plus shared dashboards and multi-user discounts. Pro is custom-priced with unlimited access, up to 250K profiling points, and advanced research tools.

Source
Contentsquare: How do I get a Contentsquare quote?

Contentsquare requires customers to book a demo or contact their sales team directly to receive pricing information for enterprise plans. They do not provide self-serve pricing for paid tiers.

Source
GWI: How much does GWI charge for annual billing?

GWI offers a 15% discount for annual commitments. Plus annual pricing is $1,500/user annually (equivalent to $125/user/month).

Source
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