Marketing & Analytics · head to head
Dreamdata vs Google Optimize
Google Optimize
Marketing & Analytics
A/B testing for Google Analytics
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Dreamdata company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- They diverge on capability: Dreamdata covers Multi-touch attribution, Google Optimize covers A/B testing.
Where they differ
Only the attributes on which Dreamdata and Google Optimize actually diverge.
| Attribute | Dreamdata | Google Optimize |
|---|---|---|
| Pricing model | Unknown | freemium |
| Founded | 2018 | 1998 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Dreamdata
- Multi-touch attribution
- Account-based analytics
- Pipeline analytics
- Customer journey mapping
- Revenue modeling
- Content attribution
- Channel performance
- Data unification
Only in Google Optimize
- A/B testing
- Google Analytics integration
- Visual editor
- Real-time analytics
- Google Analytics
- Google Tag Manager
- Google's security
- 40+ languages language support
Both cover
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Dreamdata
- B2B attributionnot Google Optimize
- Revenue analyticsnot Google Optimize
- Pipeline forecastingnot Google Optimize
- Marketing ROInot Google Optimize
Google Optimize
- A/B and multivariate testing of web pages tied to Google Analytics goalsnot Dreamdata
- Personalising page content for defined audience segmentsnot Dreamdata
- Redirect tests between alternative landing page URLsnot Dreamdata
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Dreamdata
- Company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
- Advanced features like custom attribution models require expensive custom pricing tier
- Steep implementation lift for complex multi-touch attribution setup
- Free tier limited to 2 months of historical data
Google Optimize
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
Pricing, plan by plan
Dreamdata
FreeNo published plan breakdown. See the Dreamdata review.
Google Optimize
Free- FreeFree
- A/B testing
- Google Analytics integration
- Visual editor
Which should you pick?
Choose Dreamdata if
- You need multi-touch attribution.
- You want to start without paying.
- You also want account-based analytics.
Choose Google Optimize if
- You need a/b testing.
- You want to start without paying.
- You also want google analytics integration.
Questions people ask
- Is Dreamdata or Google Optimize better?
- Neither clearly leads. Dreamdata starts at Free and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Dreamdata or Google Optimize?
- Dreamdata starts at Free and Google Optimize at Free.
- Does Dreamdata or Google Optimize run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Dreamdata for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Dreamdata best used for?
- Dreamdata is most often used for b2b attribution, revenue analytics, pipeline forecasting, marketing roi. Of those, b2b attribution and revenue analytics are not what Google Optimize is typically brought in for.
- What can Dreamdata do that Google Optimize cannot?
- Dreamdata covers Multi-touch attribution, Account-based analytics, Pipeline analytics, Customer journey mapping. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Cloud deployment, Web support.
Answered from the vendors’ own pages
Dreamdata: Is there a free tier for Dreamdata?
Yes. Dreamdata offers a free tier with 5 seats, 2 months of history, company identification, and web analytics included.
SourceDreamdata: What CRM integrations does Dreamdata support?
Dreamdata integrates natively with Salesforce and HubSpot, pulling opportunity and account data to build attribution models.
SourceDreamdata: Can I build custom attribution models in Dreamdata?
Yes. Custom attribution models are available on the Attribution Advanced plan, which requires contact for custom pricing.
Source