Marketing · alternatives
Alternatives to Google Optimize
23 marketing tools sit alongside Google Optimize in this directory. Below is what separates each from Google Optimize on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 23
- With a free tier
- 3
- Cheaper to start
- 0
- Google Optimize starts at
- Free
Why people look past Google Optimize
Only what the record supports. Each point below is a figure on the Google Optimize entry measured against the tools listed beside it.
There is only one tier
Google Optimize publishes a single plan, Free at Free. There is no smaller tier to drop to if the fit is wrong or the budget moves.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Website optimization with heatmaps
- No free tier, where Google Optimize has one.
- Starts $29 a month dearer, at $29/month.
Closed-loop marketing attribution
- No free tier, where Google Optimize has one.
- Starts $299 a month dearer, at £299/month.
- 3 tiers to Google Optimize's 1.
Experience Optimization Platform
- Sold on a usage-based model rather than freemium.
Marketing intelligence for growth brands
- No free tier, where Google Optimize has one.
- Starts $1500 a month dearer, at $1500/month.
- 2 tiers to Google Optimize's 1.
The main open source marketing automation platform, self-hosted and GPL licensed
- Sold on a Open source, no licence fee model rather than freemium.
- 2 tiers to Google Optimize's 1.
Open source, cookie-free web analytics you can self-host for the cost of a database
- Sold on a Per month by event count model rather than freemium.
- 4 tiers to Google Optimize's 1.
Every Google Optimize alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Google Optimize (this page) | Free | Freemium | 1 | |
| Crazy EggWebsite optimization with heatmaps | $29/month | - | - | vs Google Optimize |
| Ruler AnalyticsClosed-loop marketing attribution | £299/month | - | 3 | vs Google Optimize |
| VWOExperience Optimization Platform | Free | Usage-based | - | vs Google Optimize |
| NorthbeamMarketing intelligence for growth brands | $1500/month | - | 2 | vs Google Optimize |
| Mautic | Free | Open source, no licence fee | 2 | vs Google Optimize |
| Umami | Free | Per month by event count | 4 | vs Google Optimize |
| Swydo | €69/month | Per month by data source count | 1 | vs Google Optimize |
| Onclusive | On request | Quote | 1 | vs Google Optimize |
| Roxhill | On request | Quote | 4 | vs Google Optimize |
| Wunderkind | On request | Quote | 2 | vs Google Optimize |
| Invoca | On request | Quote | 5 | vs Google Optimize |
| WebEngage | On request | Quote | 1 | vs Google Optimize |
| Postscript | $49/month | Per month plus per message sent | 4 | vs Google Optimize |
| Bloomreach | On request | Quote | 2 | vs Google Optimize |
| Netcore Cloud | On request | Quote | 3 | vs Google Optimize |
| Zoho Marketing Automation | $19/month | Per month by contact count | 3 | vs Google Optimize |
| CallRail | $50/month | Per month by plan, plus per-number and per-minute overages | 4 | vs Google Optimize |
| CleverTap | On request | Quote | 3 | vs Google Optimize |
| Insider | On request | Quote | 1 | vs Google Optimize |
| Optimove | On request | Quote | 1 | vs Google Optimize |
| Octoboard | €25/month | Per month by connected client count | 1 | vs Google Optimize |
| Freshpaint | On request | Quote | 3 | vs Google Optimize |
| Madgicx | $49/month | Usage-based | 2 | vs Google Optimize |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Google Optimize badges page.
Cheaper ways to solve the same problem
What you would be giving up
Google Optimize is most often brought in for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Google Optimize is broadly right and the question is cost, the Google Optimize pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing category lists everything the directory holds, and best marketing tools ranks them.
Google Optimize runs on web. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Google Optimize alternatives
- What are the main alternatives to Google Optimize?
- 23 other marketing tools are listed in this directory, led by Crazy Egg, Ruler Analytics, VWO, Northbeam. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Google Optimize?
- 3 of the alternatives listed here can be used without paying: VWO, Mautic, Umami.
- Why do people look for an alternative to Google Optimize?
- On the figures on record, one thing stands out: there is only one tier. Each is set out with the numbers behind it above.
- What would I give up by switching from Google Optimize?
- Google Optimize is most often brought in for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Google Optimize?
- None of the marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Google Optimize alternatives chosen?
- They are the tools filed in the same category, Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Google Optimize against one of these directly?
- Every alternative below has a side-by-side page against Google Optimize covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing tool?
- No. It covers what this directory holds in the Marketing category, 23 tools beside Google Optimize. The category page lists the rest of the catalogue as it grows.