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Google Optimize pricing

Google Optimize publishes a single tier. Below is what it costs, what it covers, and how that compares with the software tools listed alongside it.

Entry price
Free
Model
Freemium
Tiers
1
Free tier
Yes

Google Optimize plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Google Optimize pricing tiers
PlanPriceFeatures listedStep up from the tier below
FreeFree3Entry tier

Where Google Optimize stops being free

Free, Free

  • A/B testing
  • Google Analytics integration
  • Visual editor

No paid tier on record

Google Optimize lists a free tier and no priced tier above it in the record we hold.

What the product covers

The full Google Optimize feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Core

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics

Integrations

  • Google Analytics
  • Google Tag Manager

Security

  • Google's security

Deployment

  • Cloud deployment

Platform

  • Web support

Localization

  • 40+ languages language support

People bring Google Optimize in for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. If that is not the job you are buying for, the alternatives to Google Optimize are worth a look before you commit to a tier.

Before you pay for Google Optimize

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: a single tier at Free. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

Google Optimize runs on web, and is published by Google LLC of Mountain View, CA. The full record is on the Google Optimize review.

Google Optimize pricing on the vendor's own site

Google Optimize pricing questions

How much does Google Optimize cost?
Google Optimize publishes a single tier, Free, at Free.
Does Google Optimize have a free plan?
Yes. The Free tier costs nothing and covers a/b testing, google analytics integration, visual editor.
What am I actually paying for with Google Optimize?
The record lists 10 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls.
Does Google Optimize charge per user?
The record carries a price and a billing period for each of its 1 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Google Optimize prices current?
They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Google Optimize against before paying?
Nothing else in this directory is filed close enough to Google Optimize to make a useful price comparison.

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