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Marketing · head to head

Postscript vs Zoho Survey

Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Free plan
No
Full reviewWebsite
Zoho Survey logo

Zoho Survey

Surveys

Survey tool with a choice of data centre region, bundled into the wider Zoho suite

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Zoho Survey has a free tier, so it costs nothing to try first.
  • Each has a real cost: Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.; Zoho Survey the data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • They diverge on capability: Postscript covers Shopify segmentation, Zoho Survey covers Regional data centres.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Postscript and Zoho Survey actually diverge.

Attributes where Postscript and Zoho Survey differ
AttributePostscriptZoho Survey
Starting price$49/monthFree
Pricing modelPer month plus per message sentFree tier, then per user per month
Free tierNoYes
PlatformsWeb, iOSWeb, iOS, Android
CategoryMarketingSurveys

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

Only in Zoho Survey

  • Regional data centres
  • Zoho CRM integration
  • Logic and piping
  • Offline collection
  • Multilingual surveys
  • Report sharing

What people use each for

The jobs each tool is most often brought in to do.

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Zoho Survey
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Zoho Survey
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Zoho Survey
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Zoho Survey

Zoho Survey

  • An organisation already running Zoho CRM that wants survey responses on the customer record without integration worknot Postscript
  • A buyer whose procurement requires European, Indian, Australian or Canadian data residencynot Postscript
  • A support team measuring satisfaction after tickets close in Zoho Desknot Postscript
  • A field team collecting responses offline and syncing when connectivity returnsnot Postscript

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Zoho Survey

  • The data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • The free tier caps both questions and responses per survey tightly, so it functions as an evaluation rather than a plan any team can run on.
  • Reporting and statistical analysis are thin compared with research-grade tools, and advanced methods such as conjoint or maximum difference scaling are absent.
  • Integrations outside the Zoho suite are shallow, so organisations on Salesforce, HubSpot or Microsoft stacks lose most of the value that makes the product attractive.
  • Interface conventions and quality vary across Zoho applications, so users moving between Survey, CRM and Analytics face inconsistent behaviour and separate learning curves.

Pricing, plan by plan

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Zoho Survey

Free
  • FreeFree
    • Unlimited surveys with a cap on questions and responses per survey
    • Basic reporting and link or email distribution
    • Zoho branding on surveys
  • Paid tiers$undefined/year
    • Priced per user with higher response allowances at each tier
    • Skip logic, piping, white labelling and offline collection unlocked by tier
    • Included for organisations licensing the Zoho One suite

Which should you pick?

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Choose Zoho Survey if

  • You need regional data centres.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want zoho crm integration.
Zoho Survey review

Questions people ask

Is Postscript or Zoho Survey better?
Neither clearly leads. Postscript starts at $49/month and Zoho Survey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Postscript or Zoho Survey?
Zoho Survey has a free tier; the other does not. Paid plans start at $49/month for Postscript and Free for Zoho Survey.
Does Postscript or Zoho Survey run on more platforms?
Postscript runs on Web, iOS. Zoho Survey runs on Web, iOS, Android.
Can I use Zoho Survey for free?
Yes. Zoho Survey has a free tier, so you can try it without paying. Postscript starts at $49/month.
What is Postscript best used for?
Postscript is most often used for a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox, a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism, a merchant segmenting by past purchase and variant to send replenishment reminders at the right interval, a store on headless shopify or a custom stack that still wants sms built on order data through the sdk. Of those, a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox and a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism are not what Zoho Survey is typically brought in for.
What can Postscript do that Zoho Survey cannot?
Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations. Zoho Survey covers Regional data centres, Zoho CRM integration, Logic and piping, Offline collection.

Answered from the vendors’ own pages

Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Zoho Survey: Can I choose where my survey data is stored?

Yes, at account creation across several regions including Europe, India, Australia and Canada. Changing it afterwards requires a migration request to Zoho.

Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Zoho Survey: Is it included in Zoho One?

Yes. If your organisation licences Zoho One, Survey is part of the suite, which usually removes the case for a separate survey subscription.

Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Zoho Survey: Is it good enough for market research?

For basic questionnaires yes. For quota-managed or statistically demanding studies, a research-grade platform is a better fit.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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