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Marketing · head to head

Google Analytics vs Zoho Survey

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Free plan
Yes
Full reviewWebsite
Zoho Survey logo

Zoho Survey

Surveys

Survey tool with a choice of data centre region, bundled into the wider Zoho suite

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Zoho Survey the data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • They diverge on capability: Google Analytics covers Real-time analytics, Zoho Survey covers Regional data centres.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Zoho Survey actually diverge.

Attributes where Google Analytics and Zoho Survey differ
AttributeGoogle AnalyticsZoho Survey
Pricing modelfreemiumFree tier, then per user per month
PlatformsWebWeb, iOS, Android
CategoryMarketingSurveys
Founded1998Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Zoho Survey

  • Regional data centres
  • Zoho CRM integration
  • Logic and piping
  • Offline collection
  • Multilingual surveys
  • Report sharing

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Zoho Survey
  • Event tracking and user behaviour analysisnot Zoho Survey
  • Traffic source and conversion trackingnot Zoho Survey

Zoho Survey

  • An organisation already running Zoho CRM that wants survey responses on the customer record without integration worknot Google Analytics
  • A buyer whose procurement requires European, Indian, Australian or Canadian data residencynot Google Analytics
  • A support team measuring satisfaction after tickets close in Zoho Desknot Google Analytics
  • A field team collecting responses offline and syncing when connectivity returnsnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Zoho Survey

  • The data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • The free tier caps both questions and responses per survey tightly, so it functions as an evaluation rather than a plan any team can run on.
  • Reporting and statistical analysis are thin compared with research-grade tools, and advanced methods such as conjoint or maximum difference scaling are absent.
  • Integrations outside the Zoho suite are shallow, so organisations on Salesforce, HubSpot or Microsoft stacks lose most of the value that makes the product attractive.
  • Interface conventions and quality vary across Zoho applications, so users moving between Survey, CRM and Analytics face inconsistent behaviour and separate learning curves.

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Zoho Survey

Free
  • FreeFree
    • Unlimited surveys with a cap on questions and responses per survey
    • Basic reporting and link or email distribution
    • Zoho branding on surveys
  • Paid tiers$undefined/year
    • Priced per user with higher response allowances at each tier
    • Skip logic, piping, white labelling and offline collection unlocked by tier
    • Included for organisations licensing the Zoho One suite

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Zoho Survey if

  • You need regional data centres.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want zoho crm integration.
Zoho Survey review

Questions people ask

Is Google Analytics or Zoho Survey better?
Neither clearly leads. Google Analytics starts at Free and Zoho Survey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Zoho Survey?
Google Analytics starts at Free and Zoho Survey at Free.
Does Google Analytics or Zoho Survey run on more platforms?
Google Analytics runs on Web. Zoho Survey runs on Web, iOS, Android.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Zoho Survey is typically brought in for.
What can Google Analytics do that Zoho Survey cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Zoho Survey covers Regional data centres, Zoho CRM integration, Logic and piping, Offline collection.

Answered from the vendors’ own pages

Zoho Survey: Can I choose where my survey data is stored?

Yes, at account creation across several regions including Europe, India, Australia and Canada. Changing it afterwards requires a migration request to Zoho.

Zoho Survey: Is it included in Zoho One?

Yes. If your organisation licences Zoho One, Survey is part of the suite, which usually removes the case for a separate survey subscription.

Zoho Survey: Is it good enough for market research?

For basic questionnaires yes. For quota-managed or statistically demanding studies, a research-grade platform is a better fit.

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