Is Novidea or Verisk better?

Neither clearly leads. Novidea starts at On request and Verisk at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Novidea or Verisk?

Novidea starts at On request and Verisk at On request.

Does Novidea or Verisk run on more platforms?

Novidea runs on Web, iOS, Android, API. Verisk runs on Web, API, Windows.

What is Novidea best used for?

Novidea is most often used for an international broker consolidating offices that each run a different local agency system, a speciality wholesaler placing non-admitted and lloyd's business that national agency systems handle poorly, an mga that needs binder, bordereaux and commission tracking in the same place as the client record, a broker group that already standardised on salesforce and does not want a second client database. Of those, an international broker consolidating offices that each run a different local agency system and a speciality wholesaler placing non-admitted and lloyd's business that national agency systems handle poorly are not what Verisk is typically brought in for.

What can Novidea do that Verisk cannot?

Novidea covers Native Salesforce architecture, Placement and submission tracking, Multi-currency and multi-entity, Commission and revenue management. Verisk covers ISO forms and rating content, ClaimSearch, Extreme event models, Property data.

Insurance · head to head

Novidea vs Verisk

Novidea

Insurance

Broker and MGA management platform built natively on Salesforce

From: On request
Rated: -

Full review Website

Verisk

Insurance

Insurance data, ISO forms and rating content that most American P&C products are built on

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Novidea salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.; Verisk the ISO content has no real substitute for a carrier writing standard lines, so renewal negotiations start from a position where walking away is not credible.
They diverge on capability: Novidea covers Native Salesforce architecture, Verisk covers ISO forms and rating content.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Novidea and Verisk actually diverge.

Attributes where Novidea and Verisk differ
Attribute	Novidea	Verisk
Platforms	Web, iOS, Android, API	Web, API, Windows

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Novidea

Native Salesforce architecture
Placement and submission tracking
Multi-currency and multi-entity
Commission and revenue management
Analytics
Client and broker portals

Only in Verisk

ISO forms and rating content
ClaimSearch
Extreme event models
Property data
Xactimate
Underwriting analytics

What people use each for

The jobs each tool is most often brought in to do.

Novidea

An international broker consolidating offices that each run a different local agency systemnot Verisk
A speciality wholesaler placing non-admitted and Lloyd's business that national agency systems handle poorlynot Verisk
An MGA that needs binder, bordereaux and commission tracking in the same place as the client recordnot Verisk
A broker group that already standardised on Salesforce and does not want a second client databasenot Verisk

Verisk

A carrier filing standard commercial lines products that must use recognised forms and loss costsnot Novidea
A claims organisation checking submitted claims against the industry database for prior activitynot Novidea
A property insurer pricing catastrophe exposure for reinsurance placementnot Novidea
An MGA that needs bureau content without building and filing proprietary forms in every statenot Novidea

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Novidea

Salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
It is not built around United States personal lines carrier download, so an agency whose daily work depends on automated policy download from dozens of carriers will find the connectivity thin.
Because it inherits Salesforce, it also inherits Salesforce administration; you need someone who knows the platform, and that skill is priced by the Salesforce market rather than the insurance market.
Implementations involve mapping an existing book with its history into Salesforce objects, and brokers consistently underestimate how much data cleansing that exposes.
Salesforce platform changes and release cycles are outside the vendor control, so an upgrade that alters behaviour you depend on arrives on someone else calendar.

Verisk

The ISO content has no real substitute for a carrier writing standard lines, so renewal negotiations start from a position where walking away is not credible.
Pricing is negotiated separately per product and per line, and large insurers routinely find overlapping agreements across underwriting, claims and actuarial that nobody had counted together.
Circular updates to forms and loss costs must be loaded into your policy system on a schedule, which is recurring work that carriers with older platforms do partly by hand.
The breadth of the portfolio means account management is spread across product teams, so a problem in one service does not necessarily get attention from the people selling you another.
Usage-based components such as data prefill and claims searches make annual spend hard to forecast, and the variance lands in the year you grow fastest.

Pricing, plan by plan

Novidea

On request

Novidea Platform$undefined/year
- Broker management on Salesforce
- Placement and revenue tracking
- Analytics dashboards

Verisk

On request

Verisk Insurance Solutions$undefined/year
- ISO forms and loss cost licensing
- Data and analytics services by line
- API access

Which should you pick?

Choose Novidea if

You need native salesforce architecture.
You work on Web, iOS, Android, API.
You also want placement and submission tracking.

Novidea review

Choose Verisk if

You need iso forms and rating content.
You work on Web, API, Windows.
You also want claimsearch.

Verisk review

Questions people ask

Is Novidea or Verisk better?: Neither clearly leads. Novidea starts at On request and Verisk at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Novidea or Verisk?: Novidea starts at On request and Verisk at On request.
Does Novidea or Verisk run on more platforms?: Novidea runs on Web, iOS, Android, API. Verisk runs on Web, API, Windows.
What is Novidea best used for?: Novidea is most often used for an international broker consolidating offices that each run a different local agency system, a speciality wholesaler placing non-admitted and lloyd's business that national agency systems handle poorly, an mga that needs binder, bordereaux and commission tracking in the same place as the client record, a broker group that already standardised on salesforce and does not want a second client database. Of those, an international broker consolidating offices that each run a different local agency system and a speciality wholesaler placing non-admitted and lloyd's business that national agency systems handle poorly are not what Verisk is typically brought in for.
What can Novidea do that Verisk cannot?: Novidea covers Native Salesforce architecture, Placement and submission tracking, Multi-currency and multi-entity, Commission and revenue management. Verisk covers ISO forms and rating content, ClaimSearch, Extreme event models, Property data.

Answered from the vendors’ own pages

Novidea: Do we need to buy Salesforce as well?

Yes. Novidea runs on Salesforce and the underlying platform licences are purchased separately. Include them in every cost comparison.

Verisk: Can a carrier avoid ISO content entirely?

Only by developing and filing proprietary forms and rates, which a handful of large insurers do. For everyone else the filing and legal cost of independence exceeds the licence.

Novidea: Is it suitable for a United States retail agency?

Only if your book is commercial or speciality. If you depend on personal lines carrier download, an established agency management system is the better fit.

Verisk: Is Xactimate part of Verisk?

Yes. It came with the Xactware acquisition and is the dominant property claims estimating tool in North America, used by carriers and by the contractors they pay.

Novidea: What does it replace?

The broker management system and usually a separate CRM, plus the spreadsheets used for commission and receivables tracking.

Verisk: Did Verisk sell off businesses?

Yes. It divested non-insurance units including its energy research business in 2023 and refocused on insurance data and analytics.

Novidea vs Verisk

Novidea

Verisk

The short version

Where they differ

What each one covers

Only in Novidea

Only in Verisk

What people use each for

Novidea

Verisk

Where each one falls short

Novidea

Verisk

Pricing, plan by plan

Novidea

Verisk

Which should you pick?

Choose Novidea if

Choose Verisk if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Novidea

More on Verisk

Keep looking

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