Is Hippo or Novidea better?

Neither clearly leads. Hippo starts at On request and Novidea at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Hippo or Novidea?

Hippo starts at On request and Novidea at On request.

Does Hippo or Novidea run on more platforms?

Hippo runs on Web, Ios, Android. Novidea runs on Web, iOS, Android, API.

What is Hippo best used for?

Hippo is most often used for comparing home insurance quotes across multiple carrier partners, bundling home coverage with auto, flood, pet or landlord add on policies. Of those, comparing home insurance quotes across multiple carrier partners and bundling home coverage with auto, flood, pet or landlord add on policies are not what Novidea is typically brought in for.

What can Hippo do that Novidea cannot?

Hippo covers Personalized quotes, Digital policy management, 24/7 customer support, Mobile app. Novidea covers Native Salesforce architecture, Placement and submission tracking, Multi-currency and multi-entity, Commission and revenue management.

Insurance · head to head

Hippo vs Novidea

Hippo

Insurance

Homeowners insurance reimagined

From: On request
Rated: -

Full review Website

Novidea

Insurance

Broker and MGA management platform built natively on Salesforce

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Hippo no published insurance rates or premium quotes on website; uses dynamic quote model based on individual circumstances; Novidea salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
They diverge on capability: Hippo covers Personalized quotes, Novidea covers Native Salesforce architecture.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Hippo and Novidea actually diverge.

Attributes where Hippo and Novidea differ
Attribute	Hippo	Novidea
Platforms	Web, Ios, Android	Web, iOS, Android, API
Founded	2015	Unknown

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hippo

Personalized quotes
Digital policy management
24/7 customer support
Mobile app
Smart home integrations
Claims support
Customizable coverage
Instant policy changes

Only in Novidea

Native Salesforce architecture
Placement and submission tracking
Multi-currency and multi-entity
Commission and revenue management
Analytics
Client and broker portals

What people use each for

The jobs each tool is most often brought in to do.

Hippo

Comparing home insurance quotes across multiple carrier partnersnot Novidea
Bundling home coverage with auto, flood, pet or landlord add on policiesnot Novidea

Novidea

An international broker consolidating offices that each run a different local agency systemnot Hippo
A speciality wholesaler placing non-admitted and Lloyd's business that national agency systems handle poorlynot Hippo
An MGA that needs binder, bordereaux and commission tracking in the same place as the client recordnot Hippo
A broker group that already standardised on Salesforce and does not want a second client databasenot Hippo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hippo

No published insurance rates or premium quotes on website; uses dynamic quote model based on individual circumstances

Novidea

Salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
It is not built around United States personal lines carrier download, so an agency whose daily work depends on automated policy download from dozens of carriers will find the connectivity thin.
Because it inherits Salesforce, it also inherits Salesforce administration; you need someone who knows the platform, and that skill is priced by the Salesforce market rather than the insurance market.
Implementations involve mapping an existing book with its history into Salesforce objects, and brokers consistently underestimate how much data cleansing that exposes.
Salesforce platform changes and release cycles are outside the vendor control, so an upgrade that alters behaviour you depend on arrives on someone else calendar.

Pricing, plan by plan

Hippo

On request

Essential$undefined/month
- Dwelling coverage
- Personal property
- Liability protection

Novidea

On request

Novidea Platform$undefined/year
- Broker management on Salesforce
- Placement and revenue tracking
- Analytics dashboards

Which should you pick?

Choose Hippo if

You need personalized quotes.
You work on Web, Ios, Android.
You also want digital policy management.

Hippo review

Choose Novidea if

You need native salesforce architecture.
You work on Web, iOS, Android, API.
You also want placement and submission tracking.

Novidea review

Questions people ask

Is Hippo or Novidea better?: Neither clearly leads. Hippo starts at On request and Novidea at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hippo or Novidea?: Hippo starts at On request and Novidea at On request.
Does Hippo or Novidea run on more platforms?: Hippo runs on Web, Ios, Android. Novidea runs on Web, iOS, Android, API.
What is Hippo best used for?: Hippo is most often used for comparing home insurance quotes across multiple carrier partners, bundling home coverage with auto, flood, pet or landlord add on policies. Of those, comparing home insurance quotes across multiple carrier partners and bundling home coverage with auto, flood, pet or landlord add on policies are not what Novidea is typically brought in for.
What can Hippo do that Novidea cannot?: Hippo covers Personalized quotes, Digital policy management, 24/7 customer support, Mobile app. Novidea covers Native Salesforce architecture, Placement and submission tracking, Multi-currency and multi-entity, Commission and revenue management.

Answered from the vendors’ own pages

Hippo: What are Hippo's insurance rates?

Hippo does not publish specific premium rates on its website. The company offers personalized quotes from over 70 carrier partners and claims to provide affordable quotes in under 60 seconds. Actual pricing requires submitting your home information.

Source

Novidea: Do we need to buy Salesforce as well?

Yes. Novidea runs on Salesforce and the underlying platform licences are purchased separately. Include them in every cost comparison.

Novidea: Is it suitable for a United States retail agency?

Only if your book is commercial or speciality. If you depend on personal lines carrier download, an established agency management system is the better fit.

Novidea: What does it replace?

The broker management system and usually a separate CRM, plus the spreadsheets used for commission and receivables tracking.

Hippo vs Novidea

Hippo

Novidea

The short version

Where they differ

What each one covers

Only in Hippo

Only in Novidea

What people use each for

Hippo

Novidea

Where each one falls short

Hippo

Novidea

Pricing, plan by plan

Hippo

Novidea

Which should you pick?

Choose Hippo if

Choose Novidea if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Hippo

More on Novidea

Keep looking

Other head to heads