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Insurance · head to head

Novidea vs PolicyGenius

Novidea logo

Novidea

Insurance

Broker and MGA management platform built natively on Salesforce

From
On request
Rated
-
Full reviewWebsite
PolicyGenius logo

PolicyGenius

Insurance

Simplified insurance shopping platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only PolicyGenius has a free tier, so it costs nothing to try first.
  • Each has a real cost: Novidea salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.; PolicyGenius not a SaaS product with pricing; operates as insurance marketplace
  • They diverge on capability: Novidea covers Native Salesforce architecture, PolicyGenius covers Quote comparison.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Novidea and PolicyGenius actually diverge.

Attributes where Novidea and PolicyGenius differ
AttributeNovideaPolicyGenius
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, iOS, Android, APIWeb, Ios, Android
FoundedUnknown2014

Identical on both: user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Novidea

  • Native Salesforce architecture
  • Placement and submission tracking
  • Multi-currency and multi-entity
  • Commission and revenue management
  • Analytics
  • Client and broker portals

Only in PolicyGenius

  • Quote comparison
  • Policy application
  • Digital underwriting
  • Policy management
  • Claims filing
  • Document storage
  • Expert advisors
  • Mobile app

What people use each for

The jobs each tool is most often brought in to do.

Novidea

  • An international broker consolidating offices that each run a different local agency systemnot PolicyGenius
  • A speciality wholesaler placing non-admitted and Lloyd's business that national agency systems handle poorlynot PolicyGenius
  • An MGA that needs binder, bordereaux and commission tracking in the same place as the client recordnot PolicyGenius
  • A broker group that already standardised on Salesforce and does not want a second client databasenot PolicyGenius

PolicyGenius

  • Life insurance shoppingnot Novidea
  • Home insurance comparisonnot Novidea
  • Policy managementnot Novidea
  • Financial protectionnot Novidea

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Novidea

  • Salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
  • It is not built around United States personal lines carrier download, so an agency whose daily work depends on automated policy download from dozens of carriers will find the connectivity thin.
  • Because it inherits Salesforce, it also inherits Salesforce administration; you need someone who knows the platform, and that skill is priced by the Salesforce market rather than the insurance market.
  • Implementations involve mapping an existing book with its history into Salesforce objects, and brokers consistently underestimate how much data cleansing that exposes.
  • Salesforce platform changes and release cycles are outside the vendor control, so an upgrade that alters behaviour you depend on arrives on someone else calendar.

PolicyGenius

  • Not a SaaS product with pricing; operates as insurance marketplace
  • No subscription fees or recurring billing structure
  • Insurance premium quotes are non-binding and determined by underwriters

Pricing, plan by plan

Novidea

On request
  • Novidea Platform$undefined/year
    • Broker management on Salesforce
    • Placement and revenue tracking
    • Analytics dashboards

PolicyGenius

Free
  • Free Quote ToolFree
    • Compare life insurance quotes
    • Home insurance quotes
    • Auto insurance quotes
  • Premium Support$undefined/month
    • Expert advisor consultation
    • Personalized recommendations
    • Policy comparison

Which should you pick?

Choose Novidea if

  • You need native salesforce architecture.
  • You work on Web, iOS, Android, API.
  • You also want placement and submission tracking.
Novidea review

Choose PolicyGenius if

  • You need quote comparison.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want policy application.
PolicyGenius review

Questions people ask

Is Novidea or PolicyGenius better?
Neither clearly leads. Novidea starts at On request and PolicyGenius at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Novidea or PolicyGenius?
PolicyGenius has a free tier; the other does not. Paid plans start at On request for Novidea and Free for PolicyGenius.
Does Novidea or PolicyGenius run on more platforms?
Novidea runs on Web, iOS, Android, API. PolicyGenius runs on Web, Ios, Android.
Can I use PolicyGenius for free?
Yes. PolicyGenius has a free tier, so you can try it without paying. Novidea starts at On request.
What is Novidea best used for?
Novidea is most often used for an international broker consolidating offices that each run a different local agency system, a speciality wholesaler placing non-admitted and lloyd's business that national agency systems handle poorly, an mga that needs binder, bordereaux and commission tracking in the same place as the client record, a broker group that already standardised on salesforce and does not want a second client database. Of those, an international broker consolidating offices that each run a different local agency system and a speciality wholesaler placing non-admitted and lloyd's business that national agency systems handle poorly are not what PolicyGenius is typically brought in for.
What can Novidea do that PolicyGenius cannot?
Novidea covers Native Salesforce architecture, Placement and submission tracking, Multi-currency and multi-entity, Commission and revenue management. PolicyGenius covers Quote comparison, Policy application, Digital underwriting, Policy management.

Answered from the vendors’ own pages

Novidea: Do we need to buy Salesforce as well?

Yes. Novidea runs on Salesforce and the underlying platform licences are purchased separately. Include them in every cost comparison.

PolicyGenius: Does Policygenius charge for insurance quotes?

No. Policygenius provides free quotes tailored to your needs with support from licensed agents. Insurance policy premium quotes displayed are non-binding and determined by the underwriting insurance company. Source: https://www.policygenius.com

Source
Novidea: Is it suitable for a United States retail agency?

Only if your book is commercial or speciality. If you depend on personal lines carrier download, an established agency management system is the better fit.

PolicyGenius: How does Policygenius make money if quotes are free?

Policygenius operates as an insurance marketplace; commissions come from insurance carriers, not from customer quotes. All quote evaluations and initial consultations with licensed agents are free. Source: https://www.policygenius.com

Source
Novidea: What does it replace?

The broker management system and usually a separate CRM, plus the spreadsheets used for commission and receivables tracking.

PolicyGenius: Are there any hidden fees for using Policygenius?

No hidden fees exist for quote requests or initial agent consultations on Policygenius. The only costs are insurance premiums from carriers, which are determined after underwriting review. Source: https://www.policygenius.com

Source
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