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Insurance · head to head

Novidea vs Pie Insurance

Novidea logo

Novidea

Insurance

Broker and MGA management platform built natively on Salesforce

From
On request
Rated
-
Full reviewWebsite
Pie Insurance logo

Pie Insurance

Insurance

Small business workers compensation and commercial insurance sold by online quote

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Novidea salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.; Pie Insurance no pricing published on website; custom quotes required based on coverage needs
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Novidea and Pie Insurance actually diverge.

Attributes where Novidea and Pie Insurance differ
AttributeNovideaPie Insurance
PlatformsWeb, iOS, Android, APIWeb

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Novidea

  • Native Salesforce architecture
  • Placement and submission tracking
  • Multi-currency and multi-entity
  • Commission and revenue management
  • Analytics
  • Client and broker portals

Only in Pie Insurance

Nothing recorded that Novidea does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Novidea

  • An international broker consolidating offices that each run a different local agency systemnot Pie Insurance
  • A speciality wholesaler placing non-admitted and Lloyd's business that national agency systems handle poorlynot Pie Insurance
  • An MGA that needs binder, bordereaux and commission tracking in the same place as the client recordnot Pie Insurance
  • A broker group that already standardised on Salesforce and does not want a second client databasenot Pie Insurance

Pie Insurance

  • Workers compensation insurancenot Novidea
  • Business liability coveragenot Novidea
  • Commercial property insurancenot Novidea

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Novidea

  • Salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
  • It is not built around United States personal lines carrier download, so an agency whose daily work depends on automated policy download from dozens of carriers will find the connectivity thin.
  • Because it inherits Salesforce, it also inherits Salesforce administration; you need someone who knows the platform, and that skill is priced by the Salesforce market rather than the insurance market.
  • Implementations involve mapping an existing book with its history into Salesforce objects, and brokers consistently underestimate how much data cleansing that exposes.
  • Salesforce platform changes and release cycles are outside the vendor control, so an upgrade that alters behaviour you depend on arrives on someone else calendar.

Pie Insurance

  • No pricing published on website; custom quotes required based on coverage needs
  • Savings claims (up to 30%) vary by individual quote and are unavailable for Workers' Compensation policies in Wisconsin
  • Discounts and pricing vary among insurers underwriting specific policy types

Pricing, plan by plan

Novidea

On request
  • Novidea Platform$undefined/year
    • Broker management on Salesforce
    • Placement and revenue tracking
    • Analytics dashboards

Pie Insurance

On request

No published plan breakdown. See the Pie Insurance review.

Which should you pick?

Choose Novidea if

  • You need native salesforce architecture.
  • You work on Web, iOS, Android, API.
  • You also want placement and submission tracking.
Novidea review

Choose Pie Insurance if

Nothing in the data separates Pie Insurance from Novidea on the points above - pick on price and on how each one feels to use.

Pie Insurance review

Questions people ask

Is Novidea or Pie Insurance better?
Neither clearly leads. Novidea starts at On request and Pie Insurance at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Novidea or Pie Insurance?
Novidea starts at On request and Pie Insurance at On request.
Does Novidea or Pie Insurance run on more platforms?
Novidea runs on Web, iOS, Android, API. Pie Insurance runs on Web.
What is Novidea best used for?
Novidea is most often used for an international broker consolidating offices that each run a different local agency system, a speciality wholesaler placing non-admitted and lloyd's business that national agency systems handle poorly, an mga that needs binder, bordereaux and commission tracking in the same place as the client record, a broker group that already standardised on salesforce and does not want a second client database. Of those, an international broker consolidating offices that each run a different local agency system and a speciality wholesaler placing non-admitted and lloyd's business that national agency systems handle poorly are not what Pie Insurance is typically brought in for.
What can Novidea do that Pie Insurance cannot?
Novidea covers Native Salesforce architecture, Placement and submission tracking, Multi-currency and multi-entity, Commission and revenue management.

Answered from the vendors’ own pages

Novidea: Do we need to buy Salesforce as well?

Yes. Novidea runs on Salesforce and the underlying platform licences are purchased separately. Include them in every cost comparison.

Pie Insurance: How much does Pie insurance cost?

Pie Insurance does not publish specific pricing on its website. Customers must request a personalized quote through their online portal to receive pricing, which takes approximately 3 minutes.

Source
Novidea: Is it suitable for a United States retail agency?

Only if your book is commercial or speciality. If you depend on personal lines carrier download, an established agency management system is the better fit.

Pie Insurance: How does Pie Insurance determine pricing?

Pie uses data-driven insurance technology to ensure competitive pricing. Individual quotes and coverage determinations are made on a case-by-case basis after customers provide business information.

Source
Novidea: What does it replace?

The broker management system and usually a separate CRM, plus the spreadsheets used for commission and receivables tracking.

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