Insurance · head to head
InsurancePro vs Verisk
InsurancePro
Insurance
Agency management system for small US personal lines insurance agencies, now sold by Zywave
- From
- On request
- Rated
- -

Verisk
Insurance
Insurance data, ISO forms and rating content that most American P&C products are built on
- From
- On request
- Rated
- -
The short version
- Each has a real cost: InsurancePro commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.; Verisk the ISO content has no real substitute for a carrier writing standard lines, so renewal negotiations start from a position where walking away is not credible.
- They diverge on capability: InsurancePro covers Policy and client records, Verisk covers ISO forms and rating content.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which InsurancePro and Verisk actually diverge.
| Attribute | InsurancePro | Verisk |
|---|---|---|
| Platforms | Web, Windows, iOS, Android | Web, API, Windows |
Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Insurance).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in InsurancePro
- Policy and client records
- TurboRater integration
- Commission tracking
- ACORD forms and certificates
- Automated task lists
- Document storage
- Reporting
- Download processing
Only in Verisk
- ISO forms and rating content
- ClaimSearch
- Extreme event models
- Property data
- Xactimate
- Underwriting analytics
What people use each for
The jobs each tool is most often brought in to do.
InsurancePro
- A five person personal lines agency already running TurboRater that wants a management system from the same vendor so quotes flow through without rekeyingnot Verisk
- An agency leaving paper files and spreadsheets that needs ACORD forms and carrier download without an enterprise implementation projectnot Verisk
- A start-up agency that cannot justify Applied Epic pricing but needs commission reconciliation from day onenot Verisk
- An agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors togethernot Verisk
Verisk
- A carrier filing standard commercial lines products that must use recognised forms and loss costsnot InsurancePro
- A claims organisation checking submitted claims against the industry database for prior activitynot InsurancePro
- A property insurer pricing catastrophe exposure for reinsurance placementnot InsurancePro
- An MGA that needs bureau content without building and filing proprietary forms in every statenot InsurancePro
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
InsurancePro
- Commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.
- TurboRater is a separate purchase, so the integration that is the main reason to buy InsurancePro is only available if you pay for both products, which changes the total cost comparison against systems that include no rater at all.
- Pricing is not published anywhere, so agencies cannot benchmark before entering a sales conversation and the quote varies with agency size and negotiation.
- Since the Zywave acquisition the product sits inside a portfolio whose strategic focus is benefits and commercial content, which raises a real question about how much engineering investment a small personal lines AMS will attract over the next few years.
- Carrier download coverage depends on IVANS connections that the agency must arrange with each carrier, so a new agency can spend weeks chasing download authorisations before the automation the system promises actually works.
Verisk
- The ISO content has no real substitute for a carrier writing standard lines, so renewal negotiations start from a position where walking away is not credible.
- Pricing is negotiated separately per product and per line, and large insurers routinely find overlapping agreements across underwriting, claims and actuarial that nobody had counted together.
- Circular updates to forms and loss costs must be loaded into your policy system on a schedule, which is recurring work that carriers with older platforms do partly by hand.
- The breadth of the portfolio means account management is spread across product teams, so a problem in one service does not necessarily get attention from the people selling you another.
- Usage-based components such as data prefill and claims searches make annual spend hard to forecast, and the variance lands in the year you grow fastest.
Pricing, plan by plan
InsurancePro
On request- InsurancePro$undefined/year
- Agency management system
- TurboRater integration sold separately
- Carrier download
Verisk
On request- Verisk Insurance Solutions$undefined/year
- ISO forms and loss cost licensing
- Data and analytics services by line
- API access
Which should you pick?
Choose InsurancePro if
- You need policy and client records.
- You work on Web, Windows, iOS, Android.
- You also want turborater integration.
Choose Verisk if
- You need iso forms and rating content.
- You work on Web, API, Windows.
- You also want claimsearch.
Questions people ask
- Is InsurancePro or Verisk better?
- Neither clearly leads. InsurancePro starts at On request and Verisk at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, InsurancePro or Verisk?
- InsurancePro starts at On request and Verisk at On request.
- Does InsurancePro or Verisk run on more platforms?
- InsurancePro runs on Web, Windows, iOS, Android. Verisk runs on Web, API, Windows.
- What is InsurancePro best used for?
- InsurancePro is most often used for a five person personal lines agency already running turborater that wants a management system from the same vendor so quotes flow through without rekeying, an agency leaving paper files and spreadsheets that needs acord forms and carrier download without an enterprise implementation project, a start-up agency that cannot justify applied epic pricing but needs commission reconciliation from day one, an agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors together. Of those, a five person personal lines agency already running turborater that wants a management system from the same vendor so quotes flow through without rekeying and an agency leaving paper files and spreadsheets that needs acord forms and carrier download without an enterprise implementation project are not what Verisk is typically brought in for.
- What can InsurancePro do that Verisk cannot?
- InsurancePro covers Policy and client records, TurboRater integration, Commission tracking, ACORD forms and certificates. Verisk covers ISO forms and rating content, ClaimSearch, Extreme event models, Property data.
Answered from the vendors’ own pages
InsurancePro: Is InsurancePro still sold under its own name?
Yes. It is now a Zywave product, sold on the TurboRater site as InsurancePro, but it retains its own name and its own product page.
Verisk: Can a carrier avoid ISO content entirely?
Only by developing and filing proprietary forms and rates, which a handful of large insurers do. For everyone else the filing and legal cost of independence exceeds the licence.
InsurancePro: Do I need TurboRater to use InsurancePro?
No, but without it you lose the quote-to-management data flow that is the main commercial argument for choosing this system over a rival.
Verisk: Is Xactimate part of Verisk?
Yes. It came with the Xactware acquisition and is the dominant property claims estimating tool in North America, used by carriers and by the contractors they pay.
InsurancePro: Can it handle commercial lines?
It can record commercial policies and produce commercial ACORD forms, but agencies writing substantial commercial books generally find the workflow and reporting insufficient.
Verisk: Did Verisk sell off businesses?
Yes. It divested non-insurance units including its energy research business in 2023 and refocused on insurance data and analytics.
InsurancePro: What does it cost?
Zywave does not publish pricing. Expect a quote based on agency headcount and modules, with rating licensed separately.
Related pages
More on InsurancePro
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