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Insurance · head to head

Novidea vs Policyholders

Novidea logo

Novidea

Insurance

Broker and MGA management platform built natively on Salesforce

From
On request
Rated
-
Full reviewWebsite
P

Policyholders

Insurance

Insurance platform for brokers and agents

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Novidea covers Native Salesforce architecture, Policyholders covers Policy management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Novidea and Policyholders actually diverge.

Attributes where Novidea and Policyholders differ
AttributeNovideaPolicyholders
Starting priceOn request$99/month
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, APIWeb, Ios, Android
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Novidea

  • Native Salesforce architecture
  • Placement and submission tracking
  • Multi-currency and multi-entity
  • Commission and revenue management
  • Analytics
  • Client and broker portals

Only in Policyholders

  • Policy management
  • Client management
  • Commission tracking
  • Document storage
  • Task management
  • Calendar integration
  • Reporting and analytics
  • Mobile app

What people use each for

The jobs each tool is most often brought in to do.

Novidea

  • An international broker consolidating offices that each run a different local agency systemnot Policyholders
  • A speciality wholesaler placing non-admitted and Lloyd's business that national agency systems handle poorlynot Policyholders
  • An MGA that needs binder, bordereaux and commission tracking in the same place as the client recordnot Policyholders
  • A broker group that already standardised on Salesforce and does not want a second client databasenot Policyholders

Policyholders

  • Policy administrationnot Novidea
  • Client managementnot Novidea
  • Commission trackingnot Novidea
  • Agency operationsnot Novidea

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Novidea

  • Salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
  • It is not built around United States personal lines carrier download, so an agency whose daily work depends on automated policy download from dozens of carriers will find the connectivity thin.
  • Because it inherits Salesforce, it also inherits Salesforce administration; you need someone who knows the platform, and that skill is priced by the Salesforce market rather than the insurance market.
  • Implementations involve mapping an existing book with its history into Salesforce objects, and brokers consistently underestimate how much data cleansing that exposes.
  • Salesforce platform changes and release cycles are outside the vendor control, so an upgrade that alters behaviour you depend on arrives on someone else calendar.

Policyholders

Nothing recorded yet. See the Policyholders review.

Pricing, plan by plan

Novidea

On request
  • Novidea Platform$undefined/year
    • Broker management on Salesforce
    • Placement and revenue tracking
    • Analytics dashboards

Policyholders

$99/month
  • Starter$99/month
    • Policy management
    • Client tracking
    • Basic reporting
  • Professional$299/month
    • All Starter features
    • Commission tracking
    • Advanced analytics

Which should you pick?

Choose Novidea if

  • You need native salesforce architecture.
  • You work on Web, iOS, Android, API.
  • You also want placement and submission tracking.
Novidea review

Choose Policyholders if

  • You need policy management.
  • You work on Web, Ios, Android.
  • You also want client management.
Policyholders review

Questions people ask

Is Novidea or Policyholders better?
Neither clearly leads. Novidea starts at On request and Policyholders at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Novidea or Policyholders?
Novidea starts at On request and Policyholders at $99/month.
Does Novidea or Policyholders run on more platforms?
Novidea runs on Web, iOS, Android, API. Policyholders runs on Web, Ios, Android.
What is Novidea best used for?
Novidea is most often used for an international broker consolidating offices that each run a different local agency system, a speciality wholesaler placing non-admitted and lloyd's business that national agency systems handle poorly, an mga that needs binder, bordereaux and commission tracking in the same place as the client record, a broker group that already standardised on salesforce and does not want a second client database. Of those, an international broker consolidating offices that each run a different local agency system and a speciality wholesaler placing non-admitted and lloyd's business that national agency systems handle poorly are not what Policyholders is typically brought in for.
What can Novidea do that Policyholders cannot?
Novidea covers Native Salesforce architecture, Placement and submission tracking, Multi-currency and multi-entity, Commission and revenue management. Policyholders covers Policy management, Client management, Commission tracking, Document storage.

Answered from the vendors’ own pages

Novidea: Do we need to buy Salesforce as well?

Yes. Novidea runs on Salesforce and the underlying platform licences are purchased separately. Include them in every cost comparison.

Novidea: Is it suitable for a United States retail agency?

Only if your book is commercial or speciality. If you depend on personal lines carrier download, an established agency management system is the better fit.

Novidea: What does it replace?

The broker management system and usually a separate CRM, plus the spreadsheets used for commission and receivables tracking.

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