Insurance · head to head
Insureon vs Novidea

Novidea
Insurance
Broker and MGA management platform built natively on Salesforce
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Insureon the Internet Archive's capture of Insureon's small business insurance page on 20 December 2019 confirmed it compares quotes from multiple carriers rather than publishing fixed prices, stating cost depends on industry and risk factors, coverage limits, location, and number of employees.; Novidea salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
- They diverge on capability: Insureon covers Fast quotes, Novidea covers Native Salesforce architecture.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Insureon and Novidea actually diverge.
Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Insurance).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Insureon
- Fast quotes
- Instant online binding
- Coverage customization
- Online policy management
- 24/7 customer support
- Mobile app
- Document access
- Claims assistance
Only in Novidea
- Native Salesforce architecture
- Placement and submission tracking
- Multi-currency and multi-entity
- Commission and revenue management
- Analytics
- Client and broker portals
What people use each for
The jobs each tool is most often brought in to do.
Insureon
- Fast insurance procurementnot Novidea
Novidea
- An international broker consolidating offices that each run a different local agency systemnot Insureon
- A speciality wholesaler placing non-admitted and Lloyd's business that national agency systems handle poorlynot Insureon
- An MGA that needs binder, bordereaux and commission tracking in the same place as the client recordnot Insureon
- A broker group that already standardised on Salesforce and does not want a second client databasenot Insureon
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Insureon
- The Internet Archive's capture of Insureon's small business insurance page on 20 December 2019 confirmed it compares quotes from multiple carriers rather than publishing fixed prices, stating cost depends on industry and risk factors, coverage limits, location, and number of employees.
Novidea
- Salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
- It is not built around United States personal lines carrier download, so an agency whose daily work depends on automated policy download from dozens of carriers will find the connectivity thin.
- Because it inherits Salesforce, it also inherits Salesforce administration; you need someone who knows the platform, and that skill is priced by the Salesforce market rather than the insurance market.
- Implementations involve mapping an existing book with its history into Salesforce objects, and brokers consistently underestimate how much data cleansing that exposes.
- Salesforce platform changes and release cycles are outside the vendor control, so an upgrade that alters behaviour you depend on arrives on someone else calendar.
Pricing, plan by plan
Insureon
On request- General Liability$undefined/month
- Fast quotes
- Instant binding
- Multiple coverage options
Novidea
On request- Novidea Platform$undefined/year
- Broker management on Salesforce
- Placement and revenue tracking
- Analytics dashboards
Which should you pick?
Choose Insureon if
- You need fast quotes.
- You work on Web, Ios, Android.
- You also want instant online binding.
Choose Novidea if
- You need native salesforce architecture.
- You work on Web, iOS, Android, API.
- You also want placement and submission tracking.
Questions people ask
- Is Insureon or Novidea better?
- Neither clearly leads. Insureon starts at On request and Novidea at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Insureon or Novidea?
- Insureon starts at On request and Novidea at On request.
- Does Insureon or Novidea run on more platforms?
- Insureon runs on Web, Ios, Android. Novidea runs on Web, iOS, Android, API.
- What is Insureon best used for?
- Insureon is most often used for fast insurance procurement. Of those, fast insurance procurement is not what Novidea is typically brought in for.
- What can Insureon do that Novidea cannot?
- Insureon covers Fast quotes, Instant online binding, Coverage customization, Online policy management. Novidea covers Native Salesforce architecture, Placement and submission tracking, Multi-currency and multi-entity, Commission and revenue management.
Answered from the vendors’ own pages
Novidea: Do we need to buy Salesforce as well?
Yes. Novidea runs on Salesforce and the underlying platform licences are purchased separately. Include them in every cost comparison.
Novidea: Is it suitable for a United States retail agency?
Only if your book is commercial or speciality. If you depend on personal lines carrier download, an established agency management system is the better fit.
Novidea: What does it replace?
The broker management system and usually a separate CRM, plus the spreadsheets used for commission and receivables tracking.
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