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Software · head to head

Captiv8 vs Tapfiliate

Captiv8 logo

Captiv8

Software

AI influencer marketing and e-commerce platform

From
On request
Rated
-
Full reviewWebsite
Tapfiliate logo

Tapfiliate

Software

Cloud-based affiliate tracking software

From
$74/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Captiv8 pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed; Tapfiliate setup and configuration requires technical knowledge for API integrations
  • They diverge on capability: Captiv8 covers Creator discovery, Tapfiliate covers Affiliate tracking.

Where they differ

Only the attributes on which Captiv8 and Tapfiliate actually diverge.

Attributes where Captiv8 and Tapfiliate differ
AttributeCaptiv8Tapfiliate
Starting priceOn request$74/month
Pricing modelsubscriptionUnknown
PlatformsWeb, ApiWeb, Cloud
Founded20162014

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Captiv8

  • Creator discovery
  • Campaign management
  • Shoppable content
  • Performance tracking
  • ROI analytics
  • Content approval
  • Payment processing
  • Integration tools

Only in Tapfiliate

  • Affiliate tracking
  • Multi-level marketing
  • Recurring commissions
  • Custom branding
  • Real-time reporting
  • Stripe
  • Zapier
  • Paddle

Both cover

  • Shopify
  • WooCommerce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Captiv8

  • Discovering creators and running campaign workflow, amplification and measurement in one suitenot Tapfiliate
  • Running creator-led commerce through branded storefronts and TikTok Shopnot Tapfiliate
  • Attributing sales to creators through affiliate links and commerce integrationsnot Tapfiliate
  • Talent agencies managing rosters through the Talent Management Portalnot Tapfiliate

Tapfiliate

  • affiliate marketing managementnot Captiv8
  • Workflow automationnot Captiv8
  • Reportingnot Captiv8

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Captiv8

  • Pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed
  • Creator commerce and affiliate storefronts are a separate product line from the Influencer Marketing Suite

Tapfiliate

  • Setup and configuration requires technical knowledge for API integrations
  • Limited to affiliate marketing use case; not a general marketing automation platform
  • Acquired by Admitad in 2021, which may impact future feature development roadmap

Pricing, plan by plan

Captiv8

On request
  • Professional$undefined/month
    • Creator discovery
    • Campaign management
    • Shoppable content

Tapfiliate

$74/month

No published plan breakdown. See the Tapfiliate review.

Which should you pick?

Choose Captiv8 if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Captiv8 review

Choose Tapfiliate if

  • You need affiliate tracking.
  • You work on Web, Cloud.
  • You also want multi-level marketing.
Tapfiliate review

Questions people ask

Is Captiv8 or Tapfiliate better?
Neither clearly leads. Captiv8 starts at On request and Tapfiliate at $74/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Captiv8 or Tapfiliate?
Captiv8 starts at On request and Tapfiliate at $74/month.
Does Captiv8 or Tapfiliate run on more platforms?
Captiv8 runs on Web, Api. Tapfiliate runs on Web, Cloud.
What is Captiv8 best used for?
Captiv8 is most often used for discovering creators and running campaign workflow, amplification and measurement in one suite, running creator-led commerce through branded storefronts and tiktok shop, attributing sales to creators through affiliate links and commerce integrations, talent agencies managing rosters through the talent management portal. Of those, discovering creators and running campaign workflow, amplification and measurement in one suite and running creator-led commerce through branded storefronts and tiktok shop are not what Tapfiliate is typically brought in for.
What can Captiv8 do that Tapfiliate cannot?
Captiv8 covers Creator discovery, Campaign management, Shoppable content, Performance tracking. Tapfiliate covers Affiliate tracking, Multi-level marketing, Recurring commissions, Custom branding. Both handle Shopify, WooCommerce, Web support.

Answered from the vendors’ own pages

Tapfiliate: Does Tapfiliate charge transaction or success fees?

No. Tapfiliate has no success or transaction fees. Pricing is based on the subscription plan selected.

Source
Tapfiliate: What integration options does Tapfiliate support?

Tapfiliate supports over 30 plug-and-play integrations and offers REST API, S2S postback, JS pixel tracking, and coupon tracking options.

Source
Tapfiliate: What commission structures does Tapfiliate support?

Tapfiliate supports fixed commissions, percentage-based commissions, recurring commissions for SaaS, lifetime commissions, group commissions, item and category-based commissions, and multi-level marketing structures.

Source
Tapfiliate: How many languages and currencies does Tapfiliate support?

Tapfiliate supports six languages and multiple currencies, making it easy to run international affiliate programs from a single platform.

Source
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Related pages

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