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Influencer Marketing · head to head

Influential vs Tapfiliate

Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite
Tapfiliate logo

Tapfiliate

Influencer Marketing

Cloud-based affiliate tracking software

From
$74/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Tapfiliate setup and configuration requires technical knowledge for API integrations
  • They diverge on capability: Influential covers Creator discovery, Tapfiliate covers Affiliate tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influential and Tapfiliate actually diverge.

Attributes where Influential and Tapfiliate differ
AttributeInfluentialTapfiliate
Starting priceOn request$74/month
Pricing modelsubscriptionUnknown
PlatformsWeb, ApiWeb, Cloud
Founded20132014

Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influential

  • Creator discovery
  • Campaign management
  • Content tracking
  • Audience analysis
  • Performance analytics
  • ROI measurement
  • Content library
  • Advanced reporting

Only in Tapfiliate

  • Affiliate tracking
  • Multi-level marketing
  • Recurring commissions
  • Custom branding
  • Real-time reporting
  • Stripe
  • Shopify
  • WooCommerce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Influential

  • Matching brands to creators using audience and performance datanot Tapfiliate
  • Running large brand influencer campaigns as a managed engagementnot Tapfiliate

Tapfiliate

  • affiliate marketing managementnot Influential
  • Workflow automationnot Influential
  • Reportingnot Influential

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Tapfiliate

  • Setup and configuration requires technical knowledge for API integrations
  • Limited to affiliate marketing use case; not a general marketing automation platform
  • Acquired by Admitad in 2021, which may impact future feature development roadmap

Pricing, plan by plan

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Tapfiliate

$74/month

No published plan breakdown. See the Tapfiliate review.

Which should you pick?

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Influential review

Choose Tapfiliate if

  • You need affiliate tracking.
  • You work on Web, Cloud.
  • You also want multi-level marketing.
Tapfiliate review

Questions people ask

Is Influential or Tapfiliate better?
Neither clearly leads. Influential starts at On request and Tapfiliate at $74/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influential or Tapfiliate?
Influential starts at On request and Tapfiliate at $74/month.
Does Influential or Tapfiliate run on more platforms?
Influential runs on Web, Api. Tapfiliate runs on Web, Cloud.
What is Influential best used for?
Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Tapfiliate is typically brought in for.
What can Influential do that Tapfiliate cannot?
Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Tapfiliate covers Affiliate tracking, Multi-level marketing, Recurring commissions, Custom branding. Both handle Web support.

Answered from the vendors’ own pages

Influential: What is Influential's pricing?

Pricing is not publicly available. Influential operates on an enterprise-focused model requiring direct sales consultation.

Source
Tapfiliate: Does Tapfiliate charge transaction or success fees?

No. Tapfiliate has no success or transaction fees. Pricing is based on the subscription plan selected.

Source
Influential: Can I try Influential without contacting sales?

No. The website offers no self-serve trial or free tier. Access requires setting up a 30-minute call with the sales team.

Source
Tapfiliate: What integration options does Tapfiliate support?

Tapfiliate supports over 30 plug-and-play integrations and offers REST API, S2S postback, JS pixel tracking, and coupon tracking options.

Source
Influential: How do I get pricing or schedule a demo?

Use the contact form on their website or sign in to the enterprise platform. All inquiries go through a sales consultation process.

Source
Tapfiliate: What commission structures does Tapfiliate support?

Tapfiliate supports fixed commissions, percentage-based commissions, recurring commissions for SaaS, lifetime commissions, group commissions, item and category-based commissions, and multi-level marketing structures.

Source
Tapfiliate: How many languages and currencies does Tapfiliate support?

Tapfiliate supports six languages and multiple currencies, making it easy to run international affiliate programs from a single platform.

Source
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