Software · head to head
Sprout Social vs Grin
Sprout Social
Software
Social media management with influencer insights
- From
- $249/month
- Rated
- -
The short version
- Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Grin billed on monthly credits rather than seats, and credits are consumed at different rates by activity, so identical usage months can cost different amounts
- They diverge on capability: Sprout Social covers Social publishing, Grin covers Creator discovery.
Where they differ
Only the attributes on which Sprout Social and Grin actually diverge.
| Attribute | Sprout Social | Grin |
|---|---|---|
| Starting price | $249/month | On request |
| Platforms | Web, Ios, Android, Api | Web, Api |
| Founded | 2010 | 2014 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Only in Grin
- Creator discovery
- Relationship management
- Product seeding
- Affiliate tracking
- Content management
- ROI reporting
- E-commerce integration
- Payment processing
Both cover
- SOC2
- GDPR
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Grin
- Centralising creator outreach, contracting, approvals and paymentsnot Grin
- Measuring creator-driven revenue with first-party analytics and attributionnot Grin
- Building a creator pipeline through branded application pagesnot Grin
Grin
- Running influencer marketing programmes with creator outreachnot Sprout Social
- Managing gifting, contracts and reporting across creator campaignsnot Sprout Social
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Grin
- Billed on monthly credits rather than seats, and credits are consumed at different rates by activity, so identical usage months can cost different amounts
- The free plan allows 200 credits a month against 2,000 on the $200 Starter plan
- The published tiers run from $200 to $1,500 a month, which is a high floor for a small brand
- Overage is charged at a flat rate above the plan allowance
Pricing, plan by plan
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Grin
On request- Growth$undefined/month
- Creator discovery
- Relationship management
- Content tracking
- Pro$undefined/month
- Advanced discovery
- E-commerce integrations
- Product seeding
- Enterprise$undefined/month
- Custom integrations
- API access
- Dedicated CSM
Which should you pick?
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Choose Grin if
- You need creator discovery.
- You work on Web, Api.
- You also want relationship management.
Questions people ask
- Is Sprout Social or Grin better?
- Neither clearly leads. Sprout Social starts at $249/month and Grin at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sprout Social or Grin?
- Sprout Social starts at $249/month and Grin at On request.
- Does Sprout Social or Grin run on more platforms?
- Sprout Social runs on Web, Ios, Android, Api. Grin runs on Web, Api.
- What is Sprout Social best used for?
- Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Grin is typically brought in for.
- What can Sprout Social do that Grin cannot?
- Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Grin covers Creator discovery, Relationship management, Product seeding, Affiliate tracking. Both handle SOC2, GDPR, Cloud deployment.