Software · head to head
Sprout Social vs Dovetale

Sprout Social
Software
Social media management with influencer insights
- From
- $249/month
- Rated
- -
The short version
- Only Dovetale has a free tier, so it costs nothing to try first.
- Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
- They diverge on capability: Sprout Social covers Social publishing, Dovetale covers Creator discovery.
Where they differ
Only the attributes on which Sprout Social and Dovetale actually diverge.
| Attribute | Sprout Social | Dovetale |
|---|---|---|
| Starting price | $249/month | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Platforms | Web, Ios, Android, Api | Web |
| Founded | 2010 | 2006 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Only in Dovetale
- Creator discovery
- Application management
- Gift tracking
- Affiliate links
- Commission tracking
- Performance analytics
- Direct messaging
- Shopify integration
Both cover
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Dovetale
- Centralising creator outreach, contracting, approvals and paymentsnot Dovetale
- Measuring creator-driven revenue with first-party analytics and attributionnot Dovetale
- Building a creator pipeline through branded application pagesnot Dovetale
Dovetale
- Creator partnershipsnot Sprout Social
- Product giftingnot Sprout Social
- Affiliate programsnot Sprout Social
- Ambassador programsnot Sprout Social
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Dovetale
- Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
Pricing, plan by plan
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Dovetale
Free- FreeFree
- Creator discovery
- Application forms
- Basic analytics
- Premium$99/month
- Advanced search
- Affiliate management
- Commission tracking
Which should you pick?
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Choose Dovetale if
- You need creator discovery.
- You want to start without paying.
- You also want application management.
Questions people ask
- Is Sprout Social or Dovetale better?
- Neither clearly leads. Sprout Social starts at $249/month and Dovetale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sprout Social or Dovetale?
- Dovetale has a free tier; the other does not. Paid plans start at $249/month for Sprout Social and Free for Dovetale.
- Does Sprout Social or Dovetale run on more platforms?
- Sprout Social runs on Web, Ios, Android, Api. Dovetale runs on Web.
- Can I use Dovetale for free?
- Yes. Dovetale has a free tier, so you can try it without paying. Sprout Social starts at $249/month.
- What is Sprout Social best used for?
- Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Dovetale is typically brought in for.
- What can Sprout Social do that Dovetale cannot?
- Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Both handle Cloud deployment, Web support.

