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Sprout Social vs Captiv8

Sprout Social logo

Sprout Social

Software

Social media management with influencer insights

From
$249/month
Rated
-
Full reviewWebsite
Captiv8 logo

Captiv8

Software

AI influencer marketing and e-commerce platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Captiv8 pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed
  • They diverge on capability: Sprout Social covers Social publishing, Captiv8 covers Creator discovery.

Where they differ

Only the attributes on which Sprout Social and Captiv8 actually diverge.

Attributes where Sprout Social and Captiv8 differ
AttributeSprout SocialCaptiv8
Starting price$249/monthOn request
PlatformsWeb, Ios, Android, ApiWeb, Api
Founded20102016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Only in Captiv8

  • Creator discovery
  • Campaign management
  • Shoppable content
  • Performance tracking
  • ROI analytics
  • Content approval
  • Payment processing
  • Integration tools

Both cover

  • GDPR
  • Cloud deployment
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Captiv8
  • Centralising creator outreach, contracting, approvals and paymentsnot Captiv8
  • Measuring creator-driven revenue with first-party analytics and attributionnot Captiv8
  • Building a creator pipeline through branded application pagesnot Captiv8

Captiv8

  • Discovering creators and running campaign workflow, amplification and measurement in one suitenot Sprout Social
  • Running creator-led commerce through branded storefronts and TikTok Shopnot Sprout Social
  • Attributing sales to creators through affiliate links and commerce integrationsnot Sprout Social
  • Talent agencies managing rosters through the Talent Management Portalnot Sprout Social

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

Captiv8

  • Pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed
  • Creator commerce and affiliate storefronts are a separate product line from the Influencer Marketing Suite

Pricing, plan by plan

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

Captiv8

On request
  • Professional$undefined/month
    • Creator discovery
    • Campaign management
    • Shoppable content

Which should you pick?

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Choose Captiv8 if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Captiv8 review

Questions people ask

Is Sprout Social or Captiv8 better?
Neither clearly leads. Sprout Social starts at $249/month and Captiv8 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sprout Social or Captiv8?
Sprout Social starts at $249/month and Captiv8 at On request.
Does Sprout Social or Captiv8 run on more platforms?
Sprout Social runs on Web, Ios, Android, Api. Captiv8 runs on Web, Api.
What is Sprout Social best used for?
Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Captiv8 is typically brought in for.
What can Sprout Social do that Captiv8 cannot?
Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Captiv8 covers Creator discovery, Campaign management, Shoppable content, Performance tracking. Both handle GDPR, Cloud deployment, Web support, Api support.
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Related pages

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