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Social Media · head to head

Metricool vs SocialPilot

Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
SocialPilot logo

SocialPilot

Social Media

Social media scheduling and management for agencies and small teams

From
$20/month
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; SocialPilot essentials plan is limited to 5 social accounts and a single user
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Metricool and SocialPilot actually diverge.

Attributes where Metricool and SocialPilot differ
AttributeMetricoolSocialPilot
Starting priceFree$20/month
Pricing modelfreemiumsubscription
Free tierYesNo
Platformsweb, ios, android, apiWeb

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in SocialPilot

Nothing recorded that Metricool does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot SocialPilot
  • Tracking competitor social performancenot SocialPilot
  • Automating client and team reportsnot SocialPilot
  • Managing paid social ad campaignsnot SocialPilot
  • Building a link-in-bio landing pagenot SocialPilot

SocialPilot

  • Social media managementnot Metricool
  • Social media schedulingnot Metricool
  • Team collaboration on social contentnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

SocialPilot

  • Essentials plan is limited to 5 social accounts and a single user
  • Standard plan caps at 10 accounts and 3 users; Premium caps at 20 accounts and 6 users
  • Additional social accounts beyond a plan's limit are billed as add-ons on every tier
  • Annual billing discount is 15%, applied only when prepaying a full year

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

SocialPilot

$20/month
  • Essentials$20/month
    • 5 social accounts
    • 1 user
    • 500 AI credits
  • Standard$40/month
    • 10 social accounts
    • 3 users
    • 1000 AI credits
  • Premium$100/month
    • 20 social accounts
    • 6 users
    • 5000 AI credits
  • Ultimate$200/month
    • 40 social accounts
    • Unlimited users
    • Unlimited AI credits

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose SocialPilot if

Nothing in the data separates SocialPilot from Metricool on the points above - pick on price and on how each one feels to use.

SocialPilot review

Questions people ask

Is Metricool or SocialPilot better?
Neither clearly leads. Metricool starts at Free and SocialPilot at $20/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or SocialPilot?
Metricool has a free tier; the other does not. Paid plans start at Free for Metricool and $20/month for SocialPilot.
Does Metricool or SocialPilot run on more platforms?
Metricool runs on web, ios, android, api. SocialPilot runs on Web.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. SocialPilot starts at $20/month.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what SocialPilot is typically brought in for.
What can Metricool do that SocialPilot cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
SocialPilot: How much does SocialPilot cost?

SocialPilot offers plans from $20/month for Essentials to $200/month for Ultimate. Enterprise plans are custom priced. Annual billing provides 15% discount. No credit card is required to start the 14-day free trial.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
SocialPilot: Does SocialPilot offer a free trial?

Yes, SocialPilot offers a 14-day free trial with no credit card required, giving access to all features during the trial period.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
SocialPilot: What is the difference between SocialPilot plans?

Plans scale from 5-40 social accounts, 1 to unlimited users, and 500 to unlimited AI credits. Premium tier ($100/month) is marked the most popular. Advanced features like client approval and white label reports appear starting at Premium tier.

Source
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