Wild Apricot

Membership management for small associations and clubs

As of 30 August 2026, Wild Apricot starts at $60/month. The default membership platform for small associations, bundling database, website, events and payments at a price a volunteer-run organisation can approve. Softwr lists it under Nonprofits. Wild Apricot is made by Personify, available on Web, iOS, Android.

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Overview

What Wild Apricot does

Wild Apricot is membership management software for small associations, clubs, charities and professional bodies. It bundles a member database, a website builder, event registration, online payments, email and a member directory into one subscription priced by contact count rather than by staff seat. That pricing model is why it dominates its segment. A 300-member cycling club or regional professional association is typically run by volunteers or by one part-time administrator, and per-seat software prices them out immediately. Charging on member count instead means the cost tracks the size of the organisation, and the same subscription can be used by every committee member without extra cost. It is owned by Personify, and the honest summary is that it is broad rather than deep. Every component is adequate and none is best in class. For organisations whose alternative is a spreadsheet, a separate website, a separate event tool and a payment link, that trade is straightforwardly worth making.

What people use it for

Small associations and clubs replacing a spreadsheet and a separate website
Volunteer-run organisations needing unlimited administrators without per-seat cost
Professional bodies handling dues renewals and a member directory
Groups running paid events for members alongside membership subscriptions

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Wild Apricot.

The website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
Pricing by contact count means lapsed members and non-member contacts push you into a higher tier unless the database is actively pruned
Every module is adequate rather than good, so any organisation with a serious need in one area will outgrow that part first
Reporting is basic, and detailed membership analysis generally means exporting to a spreadsheet
Migration away is painful once the website, database and event history all live inside it

Cross-shopped

What people choose instead of Wild Apricot

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Wild Apricotvs
MemberClicks
MemberClicks: Aimed at larger associations with deeper member management
Wild Apricotvs
Glue Up
Glue Up: Stronger events and engagement, with better international coverage
Wild Apricotvs
NeonCRM
NeonCRM: Better where fundraising rather than membership is the core activity

Pricing

What Wild Apricot costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Group

$60 /mo

Up to 100 contacts
Member database
Website
Events
Payments

Community

$150 /mo

Up to 500 contacts
All Group features
More storage
Additional admins

Association

$290 /mo

Up to 2,000 contacts
All Community features
Priority support

Enterprise

On request

5,000 contacts and above
Dedicated support
Custom arrangements

Capabilities

Features

Member database
Records, membership levels, renewal dates and application workflows
Automated renewals
Renewal reminders, lapse handling and self-service member updates
Event registration
Event pages, ticketing, attendee lists and paid registration
Website builder
Hosted website with member-only areas and a member directory
Online payments
Dues and event payments collected through integrated processing
Email and newsletters
Segmented email to members with membership-aware lists

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How is Wild Apricot priced?

By contact count, not by staff seat, starting at 60 USD a month for up to 100 contacts. Unlimited administrators is the practical benefit for volunteer-run organisations.

Do lapsed members count toward the limit?

Contacts count, which includes records beyond current paying members. Pruning the database matters, because tier boundaries are the main cause of unexpected cost increases.

Is the website builder any good?

It is functional and dated. Organisations that care about their public web presence commonly run a separate site and use Wild Apricot for the member-only area.

Can it handle fundraising?

Basic donation collection, yes. Organisations whose main activity is fundraising rather than membership are better served by a donor management platform.

When do organisations outgrow it?

Usually at a few thousand members, or earlier if one area — events, fundraising or the website — becomes central to the organisation rather than incidental.

Keep looking

Where to go from Wild Apricot

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Softwr does not host reviews and shows no star rating for Wild Apricot, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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