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Nonprofits · head to head

Classy vs Wild Apricot

Classy logo

Classy

Nonprofits

Platform for modern nonprofit fundraising

From
$300/month
Rated
-
Full reviewWebsite
Wild Apricot logo

Wild Apricot

Nonprofits

Membership management for small associations and clubs

From
$60/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Classy email receipts come from platform rather than organization email, causing issues with spam filtering; Wild Apricot the website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • They diverge on capability: Classy covers Online fundraising platform, Wild Apricot covers Member database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Classy and Wild Apricot actually diverge.

Attributes where Classy and Wild Apricot differ
AttributeClassyWild Apricot
Starting price$300/month$60/month
Pricing modelUnknownPer month by contact count
PlatformsWeb, MobileWeb, iOS, Android
Founded2006Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Classy

  • Online fundraising platform
  • Peer-to-peer fundraising
  • Event management
  • Donation management
  • Stripe
  • PayPal
  • Salesforce
  • Slack

Only in Wild Apricot

  • Member database
  • Automated renewals
  • Event registration
  • Website builder
  • Online payments
  • Email and newsletters

What people use each for

The jobs each tool is most often brought in to do.

Classy

  • Business operationsnot Wild Apricot
  • Productivitynot Wild Apricot
  • Automationnot Wild Apricot

Wild Apricot

  • Small associations and clubs replacing a spreadsheet and a separate websitenot Classy
  • Volunteer-run organisations needing unlimited administrators without per-seat costnot Classy
  • Professional bodies handling dues renewals and a member directorynot Classy
  • Groups running paid events for members alongside membership subscriptionsnot Classy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Classy

  • Email receipts come from platform rather than organization email, causing issues with spam filtering
  • Limited customization options for donation page templates and design
  • No live phone support, only email tickets with slow response times
  • Salesforce integration reportedly has implementation issues and does not follow best practices
  • High pricing and onboarding complexity unsuitable for small organizations

Wild Apricot

  • The website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • Pricing by contact count means lapsed members and non-member contacts push you into a higher tier unless the database is actively pruned
  • Every module is adequate rather than good, so any organisation with a serious need in one area will outgrow that part first
  • Reporting is basic, and detailed membership analysis generally means exporting to a spreadsheet
  • Migration away is painful once the website, database and event history all live inside it

Pricing, plan by plan

Classy

$300/month

No published plan breakdown. See the Classy review.

Wild Apricot

$60/month
  • Group$60/month
    • Up to 100 contacts
    • Member database
    • Website
  • Community$150/month
    • Up to 500 contacts
    • All Group features
    • More storage
  • Association$290/month
    • Up to 2,000 contacts
    • All Community features
    • Priority support
  • Enterprise$undefined/month
    • 5,000 contacts and above
    • Dedicated support
    • Custom arrangements

Which should you pick?

Choose Classy if

  • You need online fundraising platform.
  • You work on Web, Mobile.
  • You also want peer-to-peer fundraising.
Classy review

Choose Wild Apricot if

  • You need member database.
  • You work on Web, iOS, Android.
  • You also want automated renewals.
Wild Apricot review

Questions people ask

Is Classy or Wild Apricot better?
Neither clearly leads. Classy starts at $300/month and Wild Apricot at $60/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Classy or Wild Apricot?
Classy starts at $300/month and Wild Apricot at $60/month.
Does Classy or Wild Apricot run on more platforms?
Classy runs on Web, Mobile. Wild Apricot runs on Web, iOS, Android.
What is Classy best used for?
Classy is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Wild Apricot is typically brought in for.
What can Classy do that Wild Apricot cannot?
Classy covers Online fundraising platform, Peer-to-peer fundraising, Event management, Donation management. Wild Apricot covers Member database, Automated renewals, Event registration, Website builder.

Answered from the vendors’ own pages

Classy: What is the pricing structure for Classy/GoFundMe Pro?

GoFundMe Pro pricing is custom and enterprise-based, starting around $300+ per month plus per-transaction platform fees. Organizations typically sign annual subscriptions with tiered pricing based on feature set and fundraising volume, with multi-year contracts locking in commitments.

Source
Wild Apricot: How is Wild Apricot priced?

By contact count, not by staff seat, starting at 60 USD a month for up to 100 contacts. Unlimited administrators is the practical benefit for volunteer-run organisations.

Classy: Does Classy integrate with Salesforce?

Yes, GoFundMe Pro (Classy) offers deep Salesforce integration with real-time sync of donations, supporters, and campaigns to Salesforce. Data syncs to Gift Transactions, Gift Commitments, and Person Accounts for unified donor insights.

Source
Wild Apricot: Do lapsed members count toward the limit?

Contacts count, which includes records beyond current paying members. Pruning the database matters, because tier boundaries are the main cause of unexpected cost increases.

Classy: How customizable are donation pages on Classy?

Classy offers limited design customization for donation pages, with most campaigns using similar templates. While organizations can build highly branded experiences, there are constraints compared to some competitors.

Source
Wild Apricot: Is the website builder any good?

It is functional and dated. Organisations that care about their public web presence commonly run a separate site and use Wild Apricot for the member-only area.

Wild Apricot: Can it handle fundraising?

Basic donation collection, yes. Organisations whose main activity is fundraising rather than membership are better served by a donor management platform.

Wild Apricot: When do organisations outgrow it?

Usually at a few thousand members, or earlier if one area — events, fundraising or the website — becomes central to the organisation rather than incidental.

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