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Nonprofits · head to head

Constant Contact vs Wild Apricot

Constant Contact logo

Constant Contact

Nonprofits

Email marketing and event management

From
Free
Rated
-
Full reviewWebsite
Wild Apricot logo

Wild Apricot

Nonprofits

Membership management for small associations and clubs

From
$60/month
Rated
-
Full reviewWebsite

The short version

  • Only Constant Contact has a free tier, so it costs nothing to try first.
  • Each has a real cost: Constant Contact core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022); Wild Apricot the website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • They diverge on capability: Constant Contact covers Email marketing, Wild Apricot covers Member database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Constant Contact and Wild Apricot actually diverge.

Attributes where Constant Contact and Wild Apricot differ
AttributeConstant ContactWild Apricot
Starting priceFree$60/month
Pricing modelsubscriptionPer month by contact count
Free tierYesNo
PlatformsWeb, Mobile-responsiveWeb, iOS, Android
Founded1995Unknown

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Constant Contact

  • Email marketing
  • Event management
  • Contact management
  • Automation
  • Analytics
  • Salesforce
  • Zapier
  • Google Analytics

Only in Wild Apricot

  • Member database
  • Automated renewals
  • Event registration
  • Website builder
  • Online payments
  • Email and newsletters

What people use each for

The jobs each tool is most often brought in to do.

Constant Contact

  • Business operationsnot Wild Apricot
  • Productivitynot Wild Apricot
  • Automationnot Wild Apricot

Wild Apricot

  • Small associations and clubs replacing a spreadsheet and a separate websitenot Constant Contact
  • Volunteer-run organisations needing unlimited administrators without per-seat costnot Constant Contact
  • Professional bodies handling dues renewals and a member directorynot Constant Contact
  • Groups running paid events for members alongside membership subscriptionsnot Constant Contact

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Constant Contact

  • Core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022)

Wild Apricot

  • The website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • Pricing by contact count means lapsed members and non-member contacts push you into a higher tier unless the database is actively pruned
  • Every module is adequate rather than good, so any organisation with a serious need in one area will outgrow that part first
  • Reporting is basic, and detailed membership analysis generally means exporting to a spreadsheet
  • Migration away is painful once the website, database and event history all live inside it

Pricing, plan by plan

Constant Contact

Free
  • FreeFree
    • Basic email marketing
    • Contacts up to 100
  • Plus$45/month
    • Advanced features
    • Event management
    • Automation

Wild Apricot

$60/month
  • Group$60/month
    • Up to 100 contacts
    • Member database
    • Website
  • Community$150/month
    • Up to 500 contacts
    • All Group features
    • More storage
  • Association$290/month
    • Up to 2,000 contacts
    • All Community features
    • Priority support
  • Enterprise$undefined/month
    • 5,000 contacts and above
    • Dedicated support
    • Custom arrangements

Which should you pick?

Choose Constant Contact if

  • You need email marketing.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want event management.
Constant Contact review

Choose Wild Apricot if

  • You need member database.
  • You work on Web, iOS, Android.
  • You also want automated renewals.
Wild Apricot review

Questions people ask

Is Constant Contact or Wild Apricot better?
Neither clearly leads. Constant Contact starts at Free and Wild Apricot at $60/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Constant Contact or Wild Apricot?
Constant Contact has a free tier; the other does not. Paid plans start at Free for Constant Contact and $60/month for Wild Apricot.
Does Constant Contact or Wild Apricot run on more platforms?
Constant Contact runs on Web, Mobile-responsive. Wild Apricot runs on Web, iOS, Android.
Can I use Constant Contact for free?
Yes. Constant Contact has a free tier, so you can try it without paying. Wild Apricot starts at $60/month.
What is Constant Contact best used for?
Constant Contact is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Wild Apricot is typically brought in for.
What can Constant Contact do that Wild Apricot cannot?
Constant Contact covers Email marketing, Event management, Contact management, Automation. Wild Apricot covers Member database, Automated renewals, Event registration, Website builder.

Answered from the vendors’ own pages

Wild Apricot: How is Wild Apricot priced?

By contact count, not by staff seat, starting at 60 USD a month for up to 100 contacts. Unlimited administrators is the practical benefit for volunteer-run organisations.

Wild Apricot: Do lapsed members count toward the limit?

Contacts count, which includes records beyond current paying members. Pruning the database matters, because tier boundaries are the main cause of unexpected cost increases.

Wild Apricot: Is the website builder any good?

It is functional and dated. Organisations that care about their public web presence commonly run a separate site and use Wild Apricot for the member-only area.

Wild Apricot: Can it handle fundraising?

Basic donation collection, yes. Organisations whose main activity is fundraising rather than membership are better served by a donor management platform.

Wild Apricot: When do organisations outgrow it?

Usually at a few thousand members, or earlier if one area — events, fundraising or the website — becomes central to the organisation rather than incidental.

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