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Nonprofits · head to head

Fundraise Up vs Wild Apricot

Fundraise Up logo

Fundraise Up

Nonprofits

Donation checkout layer that replaces the giving form on an existing nonprofit website

From
On request
Rated
-
Full reviewWebsite
Wild Apricot logo

Wild Apricot

Nonprofits

Membership management for small associations and clubs

From
$60/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fundraise Up the fee is a percentage of donations, so cost rises exactly as the product succeeds, and a single large gift routed through the checkout carries the same rate as a twenty pound one unless the agreement caps it.; Wild Apricot the website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • They diverge on capability: Fundraise Up covers Embedded donation checkout, Wild Apricot covers Member database.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fundraise Up and Wild Apricot actually diverge.

Attributes where Fundraise Up and Wild Apricot differ
AttributeFundraise UpWild Apricot
Starting priceOn request$60/month
Pricing modelPercentage of each donationPer month by contact count
PlatformsWebWeb, iOS, Android

Identical on both: free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fundraise Up

  • Embedded donation checkout
  • Digital wallet payments
  • Recurring gift upgrade prompts
  • Multi currency and multi language
  • Donor covered fees
  • CRM sync

Only in Wild Apricot

  • Member database
  • Automated renewals
  • Event registration
  • Website builder
  • Online payments
  • Email and newsletters

What people use each for

The jobs each tool is most often brought in to do.

Fundraise Up

  • A charity with a working CRM and website that wants to raise online conversion without replatformingnot Wild Apricot
  • An international organisation needing donors to give in local currency and languagenot Wild Apricot
  • A campaign pushing one time givers into monthly recurring support at the point of donationnot Wild Apricot
  • A digital team that can measure conversion before and after and justify a percentage fee with datanot Wild Apricot

Wild Apricot

  • Small associations and clubs replacing a spreadsheet and a separate websitenot Fundraise Up
  • Volunteer-run organisations needing unlimited administrators without per-seat costnot Fundraise Up
  • Professional bodies handling dues renewals and a member directorynot Fundraise Up
  • Groups running paid events for members alongside membership subscriptionsnot Fundraise Up

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fundraise Up

  • The fee is a percentage of donations, so cost rises exactly as the product succeeds, and a single large gift routed through the checkout carries the same rate as a twenty pound one unless the agreement caps it.
  • It is a checkout, not a CRM, so it is always an additional cost on top of a donor database rather than a replacement for one.
  • Donor covered fee opt in rates vary widely by audience, so an organisation with an older or offline leaning donor base absorbs more of the fee than the sales model assumes.
  • Design control is limited to what the embedded component exposes, so brand teams that want full control over the giving experience will hit boundaries.
  • Live recurring gift authorisations are held in the platform, which makes leaving considerably harder than adopting, because migrating active mandates risks lapsing donors.

Wild Apricot

  • The website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • Pricing by contact count means lapsed members and non-member contacts push you into a higher tier unless the database is actively pruned
  • Every module is adequate rather than good, so any organisation with a serious need in one area will outgrow that part first
  • Reporting is basic, and detailed membership analysis generally means exporting to a spreadsheet
  • Migration away is painful once the website, database and event history all live inside it

Pricing, plan by plan

Fundraise Up

On request
  • Fundraise Up$undefined/year
    • Platform fee taken as a percentage of every donation processed
    • Card processing billed separately on top of the platform fee
    • Optional donor covered fee prompt shifts the cost to the giver rather than removing it

Wild Apricot

$60/month
  • Group$60/month
    • Up to 100 contacts
    • Member database
    • Website
  • Community$150/month
    • Up to 500 contacts
    • All Group features
    • More storage
  • Association$290/month
    • Up to 2,000 contacts
    • All Community features
    • Priority support
  • Enterprise$undefined/month
    • 5,000 contacts and above
    • Dedicated support
    • Custom arrangements

Which should you pick?

Choose Fundraise Up if

  • You need embedded donation checkout.
  • You also want digital wallet payments.
Fundraise Up review

Choose Wild Apricot if

  • You need member database.
  • You work on Web, iOS, Android.
  • You also want automated renewals.
Wild Apricot review

Questions people ask

Is Fundraise Up or Wild Apricot better?
Neither clearly leads. Fundraise Up starts at On request and Wild Apricot at $60/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fundraise Up or Wild Apricot?
Fundraise Up starts at On request and Wild Apricot at $60/month.
Does Fundraise Up or Wild Apricot run on more platforms?
Fundraise Up runs on Web. Wild Apricot runs on Web, iOS, Android.
What is Fundraise Up best used for?
Fundraise Up is most often used for a charity with a working crm and website that wants to raise online conversion without replatforming, an international organisation needing donors to give in local currency and language, a campaign pushing one time givers into monthly recurring support at the point of donation, a digital team that can measure conversion before and after and justify a percentage fee with data. Of those, a charity with a working crm and website that wants to raise online conversion without replatforming and an international organisation needing donors to give in local currency and language are not what Wild Apricot is typically brought in for.
What can Fundraise Up do that Wild Apricot cannot?
Fundraise Up covers Embedded donation checkout, Digital wallet payments, Recurring gift upgrade prompts, Multi currency and multi language. Wild Apricot covers Member database, Automated renewals, Event registration, Website builder.

Answered from the vendors’ own pages

Fundraise Up: Is Fundraise Up a CRM?

No. It is a donation checkout that syncs into a CRM you already run, so budget for both.

Wild Apricot: How is Wild Apricot priced?

By contact count, not by staff seat, starting at 60 USD a month for up to 100 contacts. Unlimited administrators is the practical benefit for volunteer-run organisations.

Fundraise Up: How does it charge?

A percentage of each donation, plus separately billed card processing. There is no flat licence that insulates you from volume.

Wild Apricot: Do lapsed members count toward the limit?

Contacts count, which includes records beyond current paying members. Pruning the database matters, because tier boundaries are the main cause of unexpected cost increases.

Fundraise Up: Does the donor covered fee option remove the cost?

It shifts it. When donors opt in they pay the platform and processing fee; when they do not, the charity does.

Wild Apricot: Is the website builder any good?

It is functional and dated. Organisations that care about their public web presence commonly run a separate site and use Wild Apricot for the member-only area.

Fundraise Up: What happens to recurring donors if we leave?

Active recurring authorisations sit with the platform and its processor, and migrating them is the part of an exit most organisations underestimate.

Wild Apricot: Can it handle fundraising?

Basic donation collection, yes. Organisations whose main activity is fundraising rather than membership are better served by a donor management platform.

Wild Apricot: When do organisations outgrow it?

Usually at a few thousand members, or earlier if one area — events, fundraising or the website — becomes central to the organisation rather than incidental.

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