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Nonprofits · head to head

Salesforce for Nonprofits vs Wild Apricot

Salesforce for Nonprofits logo

Salesforce for Nonprofits

Nonprofits

Enterprise CRM for nonprofit organizations

From
Free
Rated
-
Full reviewWebsite
Wild Apricot logo

Wild Apricot

Nonprofits

Membership management for small associations and clubs

From
$60/month
Rated
-
Full reviewWebsite

The short version

  • Only Salesforce for Nonprofits has a free tier, so it costs nothing to try first.
  • Each has a real cost: Salesforce for Nonprofits the Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid; Wild Apricot the website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • They diverge on capability: Salesforce for Nonprofits covers Donor management, Wild Apricot covers Member database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Salesforce for Nonprofits and Wild Apricot actually diverge.

Attributes where Salesforce for Nonprofits and Wild Apricot differ
AttributeSalesforce for NonprofitsWild Apricot
Starting priceFree$60/month
Pricing modelsubscriptionPer month by contact count
Free tierYesNo
Founded1999Unknown

Identical on both: platforms (Web, IOS, Android), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Salesforce for Nonprofits

  • Donor management
  • Campaign tracking
  • Volunteer management
  • Program tracking
  • Advanced reporting
  • Stripe
  • Google Analytics
  • Slack

Only in Wild Apricot

  • Member database
  • Automated renewals
  • Event registration
  • Website builder
  • Online payments
  • Email and newsletters

What people use each for

The jobs each tool is most often brought in to do.

Salesforce for Nonprofits

  • Nonprofit constituent CRM covering fundraising, programs, outcomes and volunteersnot Wild Apricot
  • Consolidating donor, grant and program data on the Salesforce platformnot Wild Apricot

Wild Apricot

  • Small associations and clubs replacing a spreadsheet and a separate websitenot Salesforce for Nonprofits
  • Volunteer-run organisations needing unlimited administrators without per-seat costnot Salesforce for Nonprofits
  • Professional bodies handling dues renewals and a member directorynot Salesforce for Nonprofits
  • Groups running paid events for members alongside membership subscriptionsnot Salesforce for Nonprofits

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Salesforce for Nonprofits

  • The Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • Nonprofit Cloud Enterprise is $60 per user per month billed annually and Nonprofit Cloud Unlimited is $100 per user per month billed annually
  • The free licences require passing Salesforce eligibility criteria for the Power of Us program
  • Most Salesforce products are sold on annual contracts
  • Some products must scale together when you add or upgrade, which requires going through an Account Executive

Wild Apricot

  • The website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • Pricing by contact count means lapsed members and non-member contacts push you into a higher tier unless the database is actively pruned
  • Every module is adequate rather than good, so any organisation with a serious need in one area will outgrow that part first
  • Reporting is basic, and detailed membership analysis generally means exporting to a spreadsheet
  • Migration away is painful once the website, database and event history all live inside it

Pricing, plan by plan

Salesforce for Nonprofits

Free
  • Nonprofit CloudFree
    • Donor management
    • Campaign tracking
    • Volunteer management
  • Professional$150/month
    • Advanced reporting
    • API integrations
    • Customization

Wild Apricot

$60/month
  • Group$60/month
    • Up to 100 contacts
    • Member database
    • Website
  • Community$150/month
    • Up to 500 contacts
    • All Group features
    • More storage
  • Association$290/month
    • Up to 2,000 contacts
    • All Community features
    • Priority support
  • Enterprise$undefined/month
    • 5,000 contacts and above
    • Dedicated support
    • Custom arrangements

Which should you pick?

Choose Salesforce for Nonprofits if

  • You need donor management.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want campaign tracking.
Salesforce for Nonprofits review

Choose Wild Apricot if

  • You need member database.
  • You work on Web, iOS, Android.
  • You also want automated renewals.
Wild Apricot review

Questions people ask

Is Salesforce for Nonprofits or Wild Apricot better?
Neither clearly leads. Salesforce for Nonprofits starts at Free and Wild Apricot at $60/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Salesforce for Nonprofits or Wild Apricot?
Salesforce for Nonprofits has a free tier; the other does not. Paid plans start at Free for Salesforce for Nonprofits and $60/month for Wild Apricot.
Does Salesforce for Nonprofits or Wild Apricot run on more platforms?
Salesforce for Nonprofits runs on Web, IOS, Android. Wild Apricot runs on Web, iOS, Android.
Can I use Salesforce for Nonprofits for free?
Yes. Salesforce for Nonprofits has a free tier, so you can try it without paying. Wild Apricot starts at $60/month.
What is Salesforce for Nonprofits best used for?
Salesforce for Nonprofits is most often used for nonprofit constituent crm covering fundraising, programs, outcomes and volunteers, consolidating donor, grant and program data on the salesforce platform. Of those, nonprofit constituent crm covering fundraising, programs, outcomes and volunteers and consolidating donor, grant and program data on the salesforce platform are not what Wild Apricot is typically brought in for.
What can Salesforce for Nonprofits do that Wild Apricot cannot?
Salesforce for Nonprofits covers Donor management, Campaign tracking, Volunteer management, Program tracking. Wild Apricot covers Member database, Automated renewals, Event registration, Website builder.

Answered from the vendors’ own pages

Wild Apricot: How is Wild Apricot priced?

By contact count, not by staff seat, starting at 60 USD a month for up to 100 contacts. Unlimited administrators is the practical benefit for volunteer-run organisations.

Wild Apricot: Do lapsed members count toward the limit?

Contacts count, which includes records beyond current paying members. Pruning the database matters, because tier boundaries are the main cause of unexpected cost increases.

Wild Apricot: Is the website builder any good?

It is functional and dated. Organisations that care about their public web presence commonly run a separate site and use Wild Apricot for the member-only area.

Wild Apricot: Can it handle fundraising?

Basic donation collection, yes. Organisations whose main activity is fundraising rather than membership are better served by a donor management platform.

Wild Apricot: When do organisations outgrow it?

Usually at a few thousand members, or earlier if one area — events, fundraising or the website — becomes central to the organisation rather than incidental.

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