Softwr

Surveys · head to head

Paperform vs Ruler Analytics

Paperform logo

Paperform

Surveys

Forms that feel like you

From
Free
Free plan
Yes
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Free plan
No
Full reviewWebsite

The short version

  • Only Paperform has a free tier, so it costs nothing to try first.
  • Each has a real cost: Paperform free plan limited to 30 submissions per month; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Paperform and Ruler Analytics actually diverge.

Attributes where Paperform and Ruler Analytics differ
AttributePaperformRuler Analytics
Starting priceFree£299/month
Pricing modelfreemiumUnknown
Free tierYesNo
CategorySurveysMarketing
FoundedUnknown2012

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Paperform

Nothing recorded that Ruler Analytics does not also cover.

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

What people use each for

The jobs each tool is most often brought in to do.

Paperform

  • Creating multi-step application forms with conditional field displaynot Ruler Analytics
  • Building payment collection forms for online invoicingnot Ruler Analytics
  • Setting up appointment scheduling with calendar integrationnot Ruler Analytics
  • Collecting customer signatures on contracts and agreementsnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Paperform
  • ROI measurementnot Paperform
  • Lead trackingnot Paperform
  • Revenue attributionnot Paperform

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Paperform

  • Free plan limited to 30 submissions per month
  • Additional submissions beyond plan limits incur overage fees
  • Custom domains require additional $20 per month fee on Pro plan

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Paperform

Free
  • FreeFree
    • 1 user
    • 30 submissions per month
    • 5 payment submissions per month
  • Essentials$24/month
    • 1 user
    • 1,200 submissions per year
    • 240 payment submissions per year
  • Pro$49/month
    • 3 users
    • 12,000 submissions per year
    • 3,000 payment submissions per year
  • Business$99/month
    • 5 users plus $9 per additional user (up to 25)
    • 120,000 submissions per year
    • 30,000 payment submissions per year

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Paperform if

  • You want to start without paying.
Paperform review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Paperform or Ruler Analytics better?
Neither clearly leads. Paperform starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Paperform or Ruler Analytics?
Paperform has a free tier; the other does not. Paid plans start at Free for Paperform and £299/month for Ruler Analytics.
Does Paperform or Ruler Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Paperform for free?
Yes. Paperform has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Paperform best used for?
Paperform is most often used for creating multi-step application forms with conditional field display, building payment collection forms for online invoicing, setting up appointment scheduling with calendar integration, collecting customer signatures on contracts and agreements. Of those, creating multi-step application forms with conditional field display and building payment collection forms for online invoicing are not what Ruler Analytics is typically brought in for.
What can Paperform do that Ruler Analytics cannot?
Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution.

Answered from the vendors’ own pages

Paperform: Is there a free version of Paperform?

Yes, Paperform offers a free plan with 1 user, 30 submissions per month, and 100 MB storage at no cost.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Paperform: Does Paperform offer a free trial for paid plans?

Paperform offers a 7-day unrestricted trial for all paid plans without requiring a credit card.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Paperform: What payment processing options does Paperform support?

All Paperform plans include payment processing via Stripe, Square, Braintree, or PayPal.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Paperform: When does Paperform charge for custom domains?

Custom domains are available on the Pro and Business plans, with an additional $20 per month fee for this feature.

Source
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