Marketing · head to head
Freshpaint vs Onclusive
Freshpaint
Marketing
Privacy layer that lets healthcare organisations run marketing analytics without sending PHI
- From
- On request
- Rated
- -
Onclusive
Marketing
Media monitoring, journalist database and PR measurement assembled from six acquired companies
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.; Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
- They diverge on capability: Freshpaint covers PHI detection and redaction, Onclusive covers Global media monitoring.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Freshpaint and Onclusive actually diverge.
| Attribute | Freshpaint | Onclusive |
|---|---|---|
| Platforms | Web | Web, iOS, Android, API |
Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Freshpaint
- PHI detection and redaction
- Business associate agreement
- Event verification
- Pixel replacement
- Consent governance
- Advertising destinations
- Analytics and session tools
- Audience activation
Only in Onclusive
- Global media monitoring
- Broadcast monitoring
- Social listening
- Media contacts database
- Newsroom and press office
- Sentiment and tone analysis
- Share of voice reporting
- Crisis detection
What people use each for
The jobs each tool is most often brought in to do.
Freshpaint
- A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot Onclusive
- A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot Onclusive
- A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot Onclusive
- A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot Onclusive
Onclusive
- A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Freshpaint
- A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Freshpaint
- A PR agency running press office and media enquiry workflow for several client brands from one systemnot Freshpaint
- A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Freshpaint
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Freshpaint
- Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
- Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
- It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
- The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
- It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.
Onclusive
- Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
- Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
- Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
- The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
- Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.
Pricing, plan by plan
Freshpaint
On request- Comply$undefined/month
- Governance and consent foundation
- PHI detection and redaction
- Web analytics, funnels and surveys
- Perform$undefined/month
- Everything in Comply
- Audiences and demand side platform activation
- Attribution, journeys and recommendations
- Scale$undefined/month
- Everything in Perform
- Ad performance reporting
- Full AI feature access
Onclusive
On request- Onclusive$undefined/year
- Global media monitoring
- Broadcast and print coverage
- Onclusive Social listening
Which should you pick?
Choose Freshpaint if
- You need phi detection and redaction.
- You also want business associate agreement.
Choose Onclusive if
- You need global media monitoring.
- You work on Web, iOS, Android, API.
- You also want broadcast monitoring.
Questions people ask
- Is Freshpaint or Onclusive better?
- Neither clearly leads. Freshpaint starts at On request and Onclusive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Freshpaint or Onclusive?
- Freshpaint starts at On request and Onclusive at On request.
- Does Freshpaint or Onclusive run on more platforms?
- Freshpaint runs on Web. Onclusive runs on Web, iOS, Android, API.
- What is Freshpaint best used for?
- Freshpaint is most often used for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee, a multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tags. Of those, a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns and a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed are not what Onclusive is typically brought in for.
- What can Freshpaint do that Onclusive cannot?
- Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement. Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database.
Answered from the vendors’ own pages
Freshpaint: Why can a hospital not just use Google Analytics?
US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.
Onclusive: Is Onclusive one product or several?
Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.
Freshpaint: Does Freshpaint sign a BAA?
Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.
Onclusive: Who owns it?
Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.
Freshpaint: What does it cost?
Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.
Onclusive: What happened to Digimind?
Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.
Freshpaint: Will my ad performance suffer?
Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.
Onclusive: Does it publish pricing?
No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.
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