Marketing · pricing
Freshpaint pricing
Freshpaint publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 31 August 2026, Freshpaint pricing is on request across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- On request
- Model
- Quote
- Tiers
- 3
- Free tier
- Not on record
Freshpaint plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Comply | On request | 5 | Entry tier |
| Perform | On request | 4 | Priced on request |
| Scale | On request | 5 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Comply
On requestThe entry tier. It covers governance and consent foundation, phi detection and redaction, web analytics, funnels and surveys, core integrations excluding demand side platforms, business associate agreement.
Perform
On requestOver Comply, this tier adds:
- Everything in Comply
- Audiences and demand side platform activation
- Attribution, journeys and recommendations
- Heatmaps and session replay
Scale
On requestOver Perform, this tier adds:
- Everything in Perform
- Ad performance reporting
- Full AI feature access
- Priority support with a dedicated customer success manager
- Healthcare marketing and compliance advisory
What the product covers
The full Freshpaint feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- PHI detection and redaction
- Business associate agreement
- Event verification
- Pixel replacement
- Consent governance
- Advertising destinations
- Analytics and session tools
- Audience activation
People bring Freshpaint in for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee, a multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tags. If that is not the job you are buying for, the alternatives to Freshpaint are worth a look before you commit to a tier.
How that compares in Marketing
Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Freshpaint (this page) | On request | quote | - | |
| Zoho Marketing Automation | $19/month | Per month by contact count | - | vs Freshpaint |
| Onclusive | On request | quote | - | vs Freshpaint |
| Roxhill | On request | quote | - | vs Freshpaint |
| Bloomreach | On request | quote | - | vs Freshpaint |
| Invoca | On request | quote | - | vs Freshpaint |
| Insider | On request | quote | - | vs Freshpaint |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Freshpaint badges page.
Before you pay for Freshpaint
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between On request and On request, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Freshpaint against the tools that do have one before committing.
Freshpaint runs on web, and is published by Freshpaint, Inc. of Austin, Texas, United States. The full record is on the Freshpaint review, and the rest of the category is under best marketing tools.
Freshpaint pricing questions
- How much does Freshpaint cost?
- Freshpaint publishes 3 tiers, from On request for Comply up to On request for Scale. The cheapest paid tier is On request.
- Does Freshpaint have a free plan?
- Not on the record we hold: Freshpaint is listed as quote. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Comply and Perform on Freshpaint?
- Perform costs On request against On request, and adds everything in comply, audiences and demand side platform activation, attribution, journeys and recommendations, heatmaps and session replay.
- What am I actually paying for with Freshpaint?
- The record lists 8 features across 1 area: other. In practice it is brought in for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee.
- Does Freshpaint charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Freshpaint prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Freshpaint against before paying?
- The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Freshpaint covering price, platforms and features.