Is Madgicx or Onclusive better?

Neither clearly leads. Madgicx starts at $49/month and Onclusive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Madgicx or Onclusive?

Madgicx starts at $49/month and Onclusive at On request.

Does Madgicx or Onclusive run on more platforms?

Madgicx runs on web. Onclusive runs on Web, iOS, Android, API.

What is Madgicx best used for?

Madgicx is most often used for e-commerce brands automating meta and google ad budgets, agencies needing unified reporting across multiple ad channels, improving conversion attribution after ios tracking changes, building shareable client-facing ad performance dashboards. Of those, e-commerce brands automating meta and google ad budgets and agencies needing unified reporting across multiple ad channels are not what Onclusive is typically brought in for.

What can Madgicx do that Onclusive cannot?

Madgicx covers AI automation rules, Cross-channel reporting, Server-to-server tracking, One-Click Reports. Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database.

Marketing · head to head

Madgicx vs Onclusive

Madgicx

Marketing

AI ad management and analytics platform for Meta, Google, and TikTok advertising

From: $49/month
Rated: -

Full review Website

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Madgicx core plan pricing is not published upfront and instead scales with monthly ad spend, making cost comparison difficult before signing up.; Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
They diverge on capability: Madgicx covers AI automation rules, Onclusive covers Global media monitoring.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Madgicx and Onclusive actually diverge.

Attributes where Madgicx and Onclusive differ
Attribute	Madgicx	Onclusive
Starting price	$49/month	On request
Pricing model	usage-based	quote
Platforms	web	Web, iOS, Android, API

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Madgicx

AI automation rules
Cross-channel reporting
Server-to-server tracking
One-Click Reports
Audience and targeting tools

Only in Onclusive

Global media monitoring
Broadcast monitoring
Social listening
Media contacts database
Newsroom and press office
Sentiment and tone analysis
Share of voice reporting
Crisis detection

What people use each for

The jobs each tool is most often brought in to do.

Madgicx

E-commerce brands automating Meta and Google ad budgetsnot Onclusive
Agencies needing unified reporting across multiple ad channelsnot Onclusive
Improving conversion attribution after iOS tracking changesnot Onclusive
Building shareable client-facing ad performance dashboardsnot Onclusive

Onclusive

A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Madgicx
A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Madgicx
A PR agency running press office and media enquiry workflow for several client brands from one systemnot Madgicx
A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Madgicx

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Madgicx

Core plan pricing is not published upfront and instead scales with monthly ad spend, making cost comparison difficult before signing up.
Server-to-server tracking and enhanced attribution are gated behind a separate $49/month Tracking Pro add-on rather than included by default.
The free trial is limited to 7 days, shorter than the 14-day trials common among competing ad platforms.

Onclusive

Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Pricing, plan by plan

Madgicx

$49/month

Madgicx Pro Complete with AI$undefined/month
- Pricing scales with monthly ad spend
- Automation, targeting, analytics, ad management
- Up to 5 dashboards
Tracking Pro Add-On$49/month
- Advanced tracking and attribution
- Server-to-server tracking
- Enhanced conversions with Facebook Click ID support

Onclusive

On request

Onclusive$undefined/year
- Global media monitoring
- Broadcast and print coverage
- Onclusive Social listening

Which should you pick?

Choose Madgicx if

You need ai automation rules.
You work on web.
You also want cross-channel reporting.

Madgicx review

Choose Onclusive if

You need global media monitoring.
You work on Web, iOS, Android, API.
You also want broadcast monitoring.

Onclusive review

Questions people ask

Is Madgicx or Onclusive better?: Neither clearly leads. Madgicx starts at $49/month and Onclusive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Madgicx or Onclusive?: Madgicx starts at $49/month and Onclusive at On request.
Does Madgicx or Onclusive run on more platforms?: Madgicx runs on web. Onclusive runs on Web, iOS, Android, API.
What is Madgicx best used for?: Madgicx is most often used for e-commerce brands automating meta and google ad budgets, agencies needing unified reporting across multiple ad channels, improving conversion attribution after ios tracking changes, building shareable client-facing ad performance dashboards. Of those, e-commerce brands automating meta and google ad budgets and agencies needing unified reporting across multiple ad channels are not what Onclusive is typically brought in for.
What can Madgicx do that Onclusive cannot?: Madgicx covers AI automation rules, Cross-channel reporting, Server-to-server tracking, One-Click Reports. Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database.

Answered from the vendors’ own pages

Madgicx: How is Madgicx priced?

The core plan's price scales with a business's monthly ad spend rather than a flat fee, with monthly, quarterly, or annual billing options.

Source

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Madgicx: Is there a free trial?

Madgicx offers a 7-day free trial with no credit card required, including access to all features and up to 5 report dashboards.

Source

Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Madgicx: What does Madgicx integrate with?

One-Click Reports pull data from Meta Ads, Google Ads, Google Analytics 4, Shopify, Klaviyo, and TikTok across unlimited ad accounts.

Source

Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Madgicx: Can I cancel the trial anytime?

The free trial can be cancelled anytime with no penalties mentioned on the pricing page.

Source

Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

Madgicx vs Onclusive

Madgicx

Onclusive

The short version

Where they differ

What each one covers

Only in Madgicx

Only in Onclusive

What people use each for

Madgicx

Onclusive

Where each one falls short

Madgicx

Onclusive

Pricing, plan by plan

Madgicx

Onclusive

Which should you pick?

Choose Madgicx if

Choose Onclusive if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Madgicx

More on Onclusive

Keep looking

Other head to heads