Softwr

Marketing · head to head

Adverity vs Freshpaint

Adverity logo

Adverity

Marketing

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Freshpaint logo

Freshpaint

Marketing

Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • They diverge on capability: Adverity covers Data aggregation, Freshpaint covers PHI detection and redaction.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Adverity and Freshpaint actually diverge.

Attributes where Adverity and Freshpaint differ
AttributeAdverityFreshpaint
Starting price$999/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Api, MobileWeb
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Freshpaint

  • PHI detection and redaction
  • Business associate agreement
  • Event verification
  • Pixel replacement
  • Consent governance
  • Advertising destinations
  • Analytics and session tools
  • Audience activation

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Freshpaint
  • Transforming and harmonising campaign data across sourcesnot Freshpaint
  • Monitoring data quality before it reaches reportingnot Freshpaint
  • Feeding a BI tool or warehouse with marketing datanot Freshpaint

Freshpaint

  • A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot Adverity
  • A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot Adverity
  • A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot Adverity
  • A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Freshpaint

  • Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
  • It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
  • The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
  • It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Freshpaint

On request
  • Comply$undefined/month
    • Governance and consent foundation
    • PHI detection and redaction
    • Web analytics, funnels and surveys
  • Perform$undefined/month
    • Everything in Comply
    • Audiences and demand side platform activation
    • Attribution, journeys and recommendations
  • Scale$undefined/month
    • Everything in Perform
    • Ad performance reporting
    • Full AI feature access

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Freshpaint if

  • You need phi detection and redaction.
  • You also want business associate agreement.
Freshpaint review

Questions people ask

Is Adverity or Freshpaint better?
Neither clearly leads. Adverity starts at $999/month and Freshpaint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Freshpaint?
Adverity starts at $999/month and Freshpaint at On request.
Does Adverity or Freshpaint run on more platforms?
Adverity runs on Web, Api, Mobile. Freshpaint runs on Web.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Freshpaint is typically brought in for.
What can Adverity do that Freshpaint cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement.

Answered from the vendors’ own pages

Adverity: Does Adverity offer transparent published pricing?

No. Adverity does not publish fixed pricing plans. Instead, each customer receives a custom quote tailored to their specific needs and requirements, as stated on their pricing page.

Source
Freshpaint: Why can a hospital not just use Google Analytics?

US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.

Adverity: How is Adverity pricing determined?

Adverity pricing is based on individual customer requirements. Interested buyers must complete a form and contact the sales team to receive a customized quote, making it quote-only with no published rate card.

Source
Freshpaint: Does Freshpaint sign a BAA?

Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.

Freshpaint: What does it cost?

Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.

Freshpaint: Will my ad performance suffer?

Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.

Share

Related pages

More on Adverity

More on Freshpaint

Keep looking

Other head to heads