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Marketing · head to head

Mautic vs Onclusive

Mautic logo

Mautic

Marketing

The main open source marketing automation platform, self-hosted and GPL licensed

From
Free
Rated
-
Full reviewWebsite
Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Mautic has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • They diverge on capability: Mautic covers Visual campaign builder, Onclusive covers Global media monitoring.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mautic and Onclusive actually diverge.

Attributes where Mautic and Onclusive differ
AttributeMauticOnclusive
Starting priceFreeOn request
Pricing modelOpen source, no licence feequote
Free tierYesNo
PlatformsWeb, Linux, Self-hosted, DockerWeb, iOS, Android, API

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mautic

  • Visual campaign builder
  • Contact management and segmentation
  • Landing pages and forms
  • Lead scoring
  • Dynamic web content
  • Email builder and A/B testing
  • Self-hosted data control
  • No feature gating

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

What people use each for

The jobs each tool is most often brought in to do.

Mautic

  • A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Onclusive
  • A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Onclusive
  • A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Onclusive
  • A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Onclusive

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Mautic
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Mautic
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Mautic
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Mautic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mautic

  • Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
  • Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
  • Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
  • Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
  • The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Pricing, plan by plan

Mautic

Free
  • Self-hosted communityFree
    • GPL licensed, no licence fee and no contact limits
    • All features included, no paid edition
    • You provide hosting, database, cron scheduling and email sending
  • Managed Mautic hosting$undefined/month
    • Third-party managed hosting listed by the project
    • Updates, backups and cron scheduling handled for you
    • Pricing varies by provider and is not set by the project

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Which should you pick?

Choose Mautic if

  • You need visual campaign builder.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted, Docker.
  • You also want contact management and segmentation.
Mautic review

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Questions people ask

Is Mautic or Onclusive better?
Neither clearly leads. Mautic starts at Free and Onclusive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mautic or Onclusive?
Mautic has a free tier; the other does not. Paid plans start at Free for Mautic and On request for Onclusive.
Does Mautic or Onclusive run on more platforms?
Mautic runs on Web, Linux, Self-hosted, Docker. Onclusive runs on Web, iOS, Android, API.
Can I use Mautic for free?
Yes. Mautic has a free tier, so you can try it without paying. Onclusive starts at On request.
What is Mautic best used for?
Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Onclusive is typically brought in for.
What can Mautic do that Onclusive cannot?
Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database.

Answered from the vendors’ own pages

Mautic: Is Mautic free?

Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Mautic: Does Acquia own Mautic?

Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.

Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Mautic: What breaks most often?

Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.

Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Mautic: Can it handle large contact lists?

Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.

Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

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