Marketing · head to head
Freshpaint vs Moz
Freshpaint
Marketing
Privacy layer that lets healthcare organisations run marketing analytics without sending PHI
- From
- On request
- Rated
- -
Moz
Marketing
SEO platform built around Domain Authority, local listings management and a weekly campaign workflow
- From
- Free
- Rated
- -
The short version
- Only Moz has a free tier, so it costs nothing to try first.
- Each has a real cost: Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.; Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
- They diverge on capability: Freshpaint covers PHI detection and redaction, Moz covers Keyword Explorer.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Freshpaint and Moz actually diverge.
| Attribute | Freshpaint | Moz |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | quote | Per month by usage limits |
| Free tier | No | Yes |
| Founded | Unknown | 2004 |
Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Freshpaint
- PHI detection and redaction
- Business associate agreement
- Event verification
- Pixel replacement
- Consent governance
- Advertising destinations
- Analytics and session tools
- Audience activation
Only in Moz
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank Tracking
- Page Optimization
- Competitive research
- Local SEO tools
- Fresh Web Explorer
What people use each for
The jobs each tool is most often brought in to do.
Freshpaint
- A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot Moz
- A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot Moz
- A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot Moz
- A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot Moz
Moz
- SEO auditsnot Freshpaint
- Keyword researchnot Freshpaint
- Link buildingnot Freshpaint
- Local SEOnot Freshpaint
- Competitive analysisnot Freshpaint
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Freshpaint
- Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
- Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
- It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
- The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
- It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.
Moz
- Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
- Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
- The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
- Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
- Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
- Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.
Pricing, plan by plan
Freshpaint
On request- Comply$undefined/month
- Governance and consent foundation
- PHI detection and redaction
- Web analytics, funnels and surveys
- Perform$undefined/month
- Everything in Comply
- Audiences and demand side platform activation
- Attribution, journeys and recommendations
- Scale$undefined/month
- Everything in Perform
- Ad performance reporting
- Full AI feature access
Moz
Free- Free toolsFree
- Domain Analysis and Domain Authority lookups
- Limited Keyword Explorer and Link Explorer queries
- Competitive Research and Brand Authority checks
- Starter$49/month
- Entry plan for an individual managing a single website
- Sits below Standard on the published pricing page
- Upgrade path into the campaign-based tiers
- Standard$99/month
- 79 USD per month billed annually, 950 USD for the first year
- 1 user seat
- 3 campaigns and 300 tracked keyword rankings
- Medium$179/month
- 143 USD per month billed annually, 1,719 USD for the first year
- 2 user seats
- 10 campaigns and 1,500 tracked keyword rankings
Which should you pick?
Choose Freshpaint if
- You need phi detection and redaction.
- You also want business associate agreement.
Choose Moz if
- You need keyword explorer.
- You want to start without paying.
- You also want link explorer.
Questions people ask
- Is Freshpaint or Moz better?
- Neither clearly leads. Freshpaint starts at On request and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Freshpaint or Moz?
- Moz has a free tier; the other does not. Paid plans start at On request for Freshpaint and Free for Moz.
- Does Freshpaint or Moz run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Moz for free?
- Yes. Moz has a free tier, so you can try it without paying. Freshpaint starts at On request.
- What is Freshpaint best used for?
- Freshpaint is most often used for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee, a multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tags. Of those, a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns and a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed are not what Moz is typically brought in for.
- What can Freshpaint do that Moz cannot?
- Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.
Answered from the vendors’ own pages
Freshpaint: Why can a hospital not just use Google Analytics?
US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.
Moz: How much does Moz Pro cost?
Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.
Freshpaint: Does Freshpaint sign a BAA?
Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.
Moz: Is Moz or Ahrefs better?
Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.
Freshpaint: What does it cost?
Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.
Moz: What do the Moz free tools give you?
Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.
Freshpaint: Will my ad performance suffer?
Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.
Moz: Is Domain Authority a Google ranking factor?
No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.
Moz: How often does Moz update rankings?
Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.
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