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Muck Rack vs Parse.ly

Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite
Parse.ly logo

Parse.ly

News

Analytics platform for publishers

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count; Parse.ly no published pricing rates or specific plan costs
  • They diverge on capability: Muck Rack covers Media database, Parse.ly covers Content analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Muck Rack and Parse.ly actually diverge.

Attributes where Muck Rack and Parse.ly differ
AttributeMuck RackParse.ly
Starting priceOn request$500/month
Pricing modelsubscriptionquote
PlatformsWeb, Browser-extensionWeb
Founded20092011

Identical on both: free tier (No), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • CRM systems

Only in Parse.ly

  • Content analytics
  • Audience tracking
  • Real-time metrics
  • Recommendations
  • GDPR
  • Cloud deployment
  • English language support

Both cover

  • Google Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Muck Rack

  • Finding and pitching journalists from a media databasenot Parse.ly
  • Monitoring coverage and measuring PR resultsnot Parse.ly

Parse.ly

  • Real time analytics on article and page performance for publishersnot Muck Rack
  • Attributing conversions and subscriptions to contentnot Muck Rack
  • Comparing audience engagement across authors, sections and channelsnot Muck Rack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Parse.ly

  • No published pricing rates or specific plan costs
  • All pricing tiers direct users to contact sales for details
  • Custom/enterprise pricing model requires demo or direct contact

Pricing, plan by plan

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Parse.ly

$500/month
  • Standard$500/month
    • Content analytics
    • Audience insights

Which should you pick?

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Choose Parse.ly if

  • You need content analytics.
  • You also want audience tracking.
Parse.ly review

Questions people ask

Is Muck Rack or Parse.ly better?
Neither clearly leads. Muck Rack starts at On request and Parse.ly at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muck Rack or Parse.ly?
Muck Rack starts at On request and Parse.ly at $500/month.
Does Muck Rack or Parse.ly run on more platforms?
Muck Rack runs on Web, Browser-extension. Parse.ly runs on Web.
What is Muck Rack best used for?
Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what Parse.ly is typically brought in for.
What can Muck Rack do that Parse.ly cannot?
Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Parse.ly covers Content analytics, Audience tracking, Real-time metrics, Recommendations. Both handle Google Analytics, Web support.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Parse.ly: How much does Parse.ly cost?

Parse.ly does not publish specific pricing amounts. The company offers three tiers (Content Performance, Content Value, and Content Advocacy) but requires customers to request quotes or schedule a demo with a content analytics expert.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Parse.ly: What are the differences between Parse.ly pricing tiers?

The Content Performance tier offers basic analytics and 1 site tracking. Content Value adds conversions and attribution analytics for 2 sites. Content Advocacy adds geographic segmentation, video tracking, and SSO for 3 sites.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Parse.ly: How can I get a custom pricing quote from Parse.ly?

Customers can book a demo with a Parse.ly content analytics expert through their pricing page, or request more details using the provided contact options.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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