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Muck Rack vs NewsWhip

Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite
NewsWhip logo

NewsWhip

News

Viral content tracking and audience insights for media companies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count; NewsWhip no pricing published on website
  • They diverge on capability: Muck Rack covers Media database, NewsWhip covers Viral content tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Muck Rack and NewsWhip actually diverge.

Attributes where Muck Rack and NewsWhip differ
AttributeMuck RackNewsWhip
Pricing modelsubscriptionquote
PlatformsWeb, Browser-extensionWeb
Founded20092011

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Only in NewsWhip

  • Viral content tracking
  • Social media monitoring
  • Competitor intelligence
  • Trend identification
  • Custom dashboards
  • Alert system
  • Content recommendations
  • Audience insights

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Muck Rack

  • Finding and pitching journalists from a media databasenot NewsWhip
  • Monitoring coverage and measuring PR resultsnot NewsWhip

NewsWhip

  • Viral trackingnot Muck Rack
  • Trend identificationnot Muck Rack
  • Competitor monitoringnot Muck Rack
  • Audience insightsnot Muck Rack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

NewsWhip

  • No pricing published on website

Pricing, plan by plan

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

NewsWhip

On request
  • Enterprise$undefined/custom
    • Viral tracking
    • Competitor analysis
    • Trend identification

Which should you pick?

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Choose NewsWhip if

  • You need viral content tracking.
  • You also want social media monitoring.
NewsWhip review

Questions people ask

Is Muck Rack or NewsWhip better?
Neither clearly leads. Muck Rack starts at On request and NewsWhip at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muck Rack or NewsWhip?
Muck Rack starts at On request and NewsWhip at On request.
Does Muck Rack or NewsWhip run on more platforms?
Muck Rack runs on Web, Browser-extension. NewsWhip runs on Web.
What is Muck Rack best used for?
Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what NewsWhip is typically brought in for.
What can Muck Rack do that NewsWhip cannot?
Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. NewsWhip covers Viral content tracking, Social media monitoring, Competitor intelligence, Trend identification. Both handle Web support.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
NewsWhip: What does NewsWhip cost?

NewsWhip does not publish pricing on its website. The company directs customers to request a demo to receive custom pricing based on their needs.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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