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Religion · head to head

Ministry Brands vs Servant Keeper

Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite
Servant Keeper logo

Servant Keeper

Religion

Church scheduling and volunteer management software

From
$79.99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.; Servant Keeper the Core plan at $79.99 per month is limited to 4 estimated users and the Complete plan at $159.99 to 8
  • They diverge on capability: Ministry Brands covers Amplify People, Servant Keeper covers Volunteer Scheduling.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Ministry Brands and Servant Keeper actually diverge.

Attributes where Ministry Brands and Servant Keeper differ
AttributeMinistry BrandsServant Keeper
Starting priceOn request$79.99/month
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidWeb, Mobile
FoundedUnknown2002

Identical on both: free tier (No), user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

Only in Servant Keeper

  • Volunteer Scheduling
  • Position Management
  • Automated Reminders
  • Skill Tracking
  • Email Notifications
  • Calendar Systems
  • Text Messaging
  • Mobile App

What people use each for

The jobs each tool is most often brought in to do.

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot Servant Keeper
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot Servant Keeper
  • Running volunteer background checks under a child protection policy without a separate screening vendornot Servant Keeper
  • A denominational office standardising several congregations on one records and giving platformnot Servant Keeper

Servant Keeper

  • Church membership and family record managementnot Ministry Brands
  • Recording contributions and issuing giving statementsnot Ministry Brands
  • Child check-in and attendance tracking for congregationsnot Ministry Brands

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

Servant Keeper

  • The Core plan at $79.99 per month is limited to 4 estimated users and the Complete plan at $159.99 to 8
  • Check-in is a $199 optional add-on on the Core plan rather than an included feature
  • Core gets only the standard payment processing rate; the preferred rate requires the Complete plan
  • Onboarding on Core is self-guided, and white glove data transfer is priced on request on both plans
  • SMS text messaging on Complete is capped at 1,000 messages per month
  • Live streaming on Complete is capped at 25 hours per month of 720p HD, with 50 GB of storage
  • Email, texting, website and app features are all withheld from the Core plan
  • The 8% saving requires paying annually, at $879.89 or $1,759.89 up front

Pricing, plan by plan

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

Servant Keeper

$79.99/month
  • Core (Monthly)$79.99/month
    • For smaller ministries
    • Track unlimited families/members
    • 4 estimated users included
  • Core (Annual)$879.89/year
    • Annual billing saves $80/year
    • $73.32/month equivalent
    • Same features as monthly Core plan
  • Complete (Monthly)$159.99/month
    • Labeled best value, for established ministries
    • 8 estimated users included
    • Included check-in
  • Complete (Annual)$1759.89/year
    • Annual billing saves $160/year
    • $146.66/month equivalent
    • Same features as monthly Complete plan

Which should you pick?

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Choose Servant Keeper if

  • You need volunteer scheduling.
  • You work on Web, Mobile.
  • You also want position management.
Servant Keeper review

Questions people ask

Is Ministry Brands or Servant Keeper better?
Neither clearly leads. Ministry Brands starts at On request and Servant Keeper at $79.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ministry Brands or Servant Keeper?
Ministry Brands starts at On request and Servant Keeper at $79.99/month.
Does Ministry Brands or Servant Keeper run on more platforms?
Ministry Brands runs on Web, iOS, Android. Servant Keeper runs on Web, Mobile.
What is Ministry Brands best used for?
Ministry Brands is most often used for a church that wants member records, giving, website and streaming from one vendor with one login, a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software, running volunteer background checks under a child protection policy without a separate screening vendor, a denominational office standardising several congregations on one records and giving platform. Of those, a church that wants member records, giving, website and streaming from one vendor with one login and a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software are not what Servant Keeper is typically brought in for.
What can Ministry Brands do that Servant Keeper cannot?
Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming. Servant Keeper covers Volunteer Scheduling, Position Management, Automated Reminders, Skill Tracking.

Answered from the vendors’ own pages

Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

Servant Keeper: How much does Servant Keeper cost?

Servant Keeper offers Core at $79.99/month or $879.89/year (8% savings), and Complete at $159.99/month or $1,759.89/year (labeled best value). An Unlimited Option is available for ministries needing expanded capacity in texting, livestreaming, website, and app features.

Source
Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

Servant Keeper: What is included in each Servant Keeper plan?

Core includes unlimited families/members and 4 estimated users with optional check-in. Complete includes 8 estimated users, check-in, email, unlimited texting (1,000/month), website, app (50GB), and livestreaming (25 hours/month).

Source
Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

Servant Keeper: Is there phone and email support included?

Yes, both Core and Complete plans include phone, email, and chat support. The Complete plan also offers preferred payment processing rates and premium onboarding with a Kick-off Call.

Source
Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

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