Softwr

Religion · head to head

Ministry Brands vs Subsplash

Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite
Subsplash logo

Subsplash

Religion

Church app and website builder for digital presence

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Subsplash has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.; Subsplash card giving is 2.3% plus 30 cents and ACH 1%, deducted from each donation
  • They diverge on capability: Ministry Brands covers Amplify People, Subsplash covers Custom App Builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Ministry Brands and Subsplash actually diverge.

Attributes where Ministry Brands and Subsplash differ
AttributeMinistry BrandsSubsplash
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
FoundedUnknown2013

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

Only in Subsplash

  • Custom App Builder
  • Website Builder
  • Live Streaming
  • Giving Platforms
  • Calendar Systems
  • Analytics
  • Web support
  • IOS support

What people use each for

The jobs each tool is most often brought in to do.

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot Subsplash
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot Subsplash
  • Running volunteer background checks under a child protection policy without a separate screening vendornot Subsplash
  • A denominational office standardising several congregations on one records and giving platformnot Subsplash

Subsplash

  • Church mobile apps, websites and media streamingnot Ministry Brands
  • Online giving and congregation engagement in one platformnot Ministry Brands

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

Subsplash

  • Card giving is 2.3% plus 30 cents and ACH 1%, deducted from each donation
  • The lower advertised rates of 1.9% and 0.5% require GrowCurve rather than being standard
  • No monthly price is published for the One or Enterprise packages, which are quoted on church size and usage
  • Reaching a quote requires contacting sales by phone

Pricing, plan by plan

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

Subsplash

Free
  • GivingFree
    • Mobile and web giving
    • Text giving
    • Donor management
  • One$null/month
    • Websites
    • Media hosting
    • Apps
  • Enterprise$null/month
    • All Subsplash One features
    • Custom API integrations
    • Multi-campus apps

Which should you pick?

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Choose Subsplash if

  • You need custom app builder.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want website builder.
Subsplash review

Questions people ask

Is Ministry Brands or Subsplash better?
Neither clearly leads. Ministry Brands starts at On request and Subsplash at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ministry Brands or Subsplash?
Subsplash has a free tier; the other does not. Paid plans start at On request for Ministry Brands and Free for Subsplash.
Does Ministry Brands or Subsplash run on more platforms?
Ministry Brands runs on Web, iOS, Android. Subsplash runs on Web, IOS, Android.
Can I use Subsplash for free?
Yes. Subsplash has a free tier, so you can try it without paying. Ministry Brands starts at On request.
What is Ministry Brands best used for?
Ministry Brands is most often used for a church that wants member records, giving, website and streaming from one vendor with one login, a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software, running volunteer background checks under a child protection policy without a separate screening vendor, a denominational office standardising several congregations on one records and giving platform. Of those, a church that wants member records, giving, website and streaming from one vendor with one login and a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software are not what Subsplash is typically brought in for.
What can Ministry Brands do that Subsplash cannot?
Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming. Subsplash covers Custom App Builder, Website Builder, Live Streaming, Giving Platforms.

Answered from the vendors’ own pages

Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

Subsplash: Is there a free version of Subsplash?

Yes, Subsplash Giving is free to use. It includes mobile and web giving, text giving, donor management, check scanning, and analytics. Transaction fees are 2.3% plus $0.30 for card donations or 1% for ACH transfers.

Source
Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

Subsplash: What does Subsplash One include?

Subsplash One is an all-in-one platform including websites, media hosting, apps, live streaming, giving, events, groups, messaging, volunteering tools, check-in, service planning, podcasting, and forms. Pricing varies by organization size.

Source
Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

Subsplash: What is the pricing for Enterprise?

Enterprise pricing is custom and requires contacting Subsplash sales. It includes all One features plus custom API integrations, multi-campus apps, and Rock RMS integration.

Source
Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

Share

Related pages

More on Ministry Brands

More on Subsplash

Keep looking

Other head to heads