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Religion · head to head

Ministry Brands vs Tithe.ly

Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite
Tithe.ly logo

Tithe.ly

Religion

Complete giving and church management solution

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tithe.ly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.; Tithe.ly card giving carries a 2.9% plus $0.30 fee, so every donation is reduced before it reaches the church
  • They diverge on capability: Ministry Brands covers Amplify People, Tithe.ly covers Online Giving.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Ministry Brands and Tithe.ly actually diverge.

Attributes where Ministry Brands and Tithe.ly differ
AttributeMinistry BrandsTithe.ly
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
FoundedUnknown2013

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

Only in Tithe.ly

  • Online Giving
  • Membership Management
  • Attendance Tracking
  • Accounting Software
  • Planning Center
  • PayPal
  • Stripe
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot Tithe.ly
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot Tithe.ly
  • Running volunteer background checks under a child protection policy without a separate screening vendornot Tithe.ly
  • A denominational office standardising several congregations on one records and giving platformnot Tithe.ly

Tithe.ly

  • Church online giving and donation managementnot Ministry Brands
  • Religious organization membership trackingnot Ministry Brands
  • Volunteer management for congregationsnot Ministry Brands
  • Service planning and worship coordinationnot Ministry Brands
  • Church website hosting and custom appsnot Ministry Brands

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

Tithe.ly

  • Card giving carries a 2.9% plus $0.30 fee, so every donation is reduced before it reaches the church
  • American Express is charged at 3.5% plus $0.30
  • ACH at 1% plus $0.30 makes small bank transfers proportionally expensive
  • Church management is $72 a month and the mobile app $89, sold separately from the free giving product
  • Bundling everything is $119 a month, so a church wanting app, website and management pays regardless of donation volume

Pricing, plan by plan

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

Tithe.ly

Free
  • Giving ToolsFree
    • Online giving
    • Mobile giving
    • Text-to-give
  • Church Management$72/month
    • Digital giving solution
    • Membership management
    • Event management
  • All Access$119/month
    • Giving platform
    • Church management
    • Custom apps

Which should you pick?

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Choose Tithe.ly if

  • You need online giving.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want membership management.
Tithe.ly review

Questions people ask

Is Ministry Brands or Tithe.ly better?
Neither clearly leads. Ministry Brands starts at On request and Tithe.ly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ministry Brands or Tithe.ly?
Tithe.ly has a free tier; the other does not. Paid plans start at On request for Ministry Brands and Free for Tithe.ly.
Does Ministry Brands or Tithe.ly run on more platforms?
Ministry Brands runs on Web, iOS, Android. Tithe.ly runs on Web, IOS, Android.
Can I use Tithe.ly for free?
Yes. Tithe.ly has a free tier, so you can try it without paying. Ministry Brands starts at On request.
What is Ministry Brands best used for?
Ministry Brands is most often used for a church that wants member records, giving, website and streaming from one vendor with one login, a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software, running volunteer background checks under a child protection policy without a separate screening vendor, a denominational office standardising several congregations on one records and giving platform. Of those, a church that wants member records, giving, website and streaming from one vendor with one login and a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software are not what Tithe.ly is typically brought in for.
What can Ministry Brands do that Tithe.ly cannot?
Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming. Tithe.ly covers Online Giving, Membership Management, Attendance Tracking, Accounting Software.

Answered from the vendors’ own pages

Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

Tithe.ly: Does Tithely offer a free giving option?

Yes, Tithely's Giving Tools tier is completely free with no monthly or setup fees. Donations via credit/debit card are charged 2.9% + $0.30, ACH transfers are 1% + $0.30, and American Express is 3.5% + $0.30.

Source
Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

Tithe.ly: What is included in Tithely's All Access plan?

The All Access plan at $119/month includes all products: giving, church management, custom apps, websites, service planning, volunteer management, background checks, kids check-in, and email/text messaging. The price is a flat rate regardless of church growth.

Source
Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

Tithe.ly: Do Tithely's paid plans include a trial period?

Yes, all paid plans include a 30-day free trial. No credit card is required to start with the free giving tier.

Source
Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

Tithe.ly: What are Tithely's individual product prices?

Individual products available separately: Website at $19/month, Mobile Church App at $89/month, and Service Planning/Worship Tools at $29/month. The All Access plan at $119/month bundles all products for significant savings.

Source
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