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Religion · head to head

ChurchTrac vs Ministry Brands

ChurchTrac logo

ChurchTrac

Religion

Church management and member tracking software

From
Free
Rated
-
Full reviewWebsite
Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only ChurchTrac has a free tier, so it costs nothing to try first.
  • Each has a real cost: ChurchTrac priced by how many people are tracked, in bands of 75, 125, 250, 500, 1,000 and unlimited names, so growth pushes a church up a tier; Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • They diverge on capability: ChurchTrac covers Member Management, Ministry Brands covers Amplify People.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which ChurchTrac and Ministry Brands actually diverge.

Attributes where ChurchTrac and Ministry Brands differ
AttributeChurchTracMinistry Brands
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Mobile-responsiveWeb, iOS, Android
Founded2009Unknown

Identical on both: user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ChurchTrac

  • Member Management
  • Attendance Tracking
  • Visitor Tracking
  • Payroll Systems
  • Payment Processors
  • Data Import/Export
  • Web support
  • Mobile-responsive support

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

What people use each for

The jobs each tool is most often brought in to do.

ChurchTrac

  • Church membership, giving and event management in one systemnot Ministry Brands
  • Fund accounting and contribution tracking for a congregationnot Ministry Brands

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot ChurchTrac
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot ChurchTrac
  • Running volunteer background checks under a child protection policy without a separate screening vendornot ChurchTrac
  • A denominational office standardising several congregations on one records and giving platformnot ChurchTrac

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ChurchTrac

  • Priced by how many people are tracked, in bands of 75, 125, 250, 500, 1,000 and unlimited names, so growth pushes a church up a tier
  • The published figure is a starting price of $29 a month, with per band prices shown only in an on page calculator
  • Enhanced messaging is a $7 a month add on and includes 250 credits
  • Website and app setup starts at $477 and accounting setup at $399, both one off

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

Pricing, plan by plan

ChurchTrac

Free
  • Starter (75 people)$29/month
    • Tracks up to 75 people
    • All core features included
  • Growth (250 people)$null/month
    • Tracks up to 250 people
    • All core features included
  • Enterprise (Unlimited people)$null/month
    • Unlimited people tracking
    • All core features included

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

Which should you pick?

Choose ChurchTrac if

  • You need member management.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want attendance tracking.
ChurchTrac review

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Questions people ask

Is ChurchTrac or Ministry Brands better?
Neither clearly leads. ChurchTrac starts at Free and Ministry Brands at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ChurchTrac or Ministry Brands?
ChurchTrac has a free tier; the other does not. Paid plans start at Free for ChurchTrac and On request for Ministry Brands.
Does ChurchTrac or Ministry Brands run on more platforms?
ChurchTrac runs on Web, Mobile-responsive. Ministry Brands runs on Web, iOS, Android.
Can I use ChurchTrac for free?
Yes. ChurchTrac has a free tier, so you can try it without paying. Ministry Brands starts at On request.
What is ChurchTrac best used for?
ChurchTrac is most often used for church membership, giving and event management in one system, fund accounting and contribution tracking for a congregation. Of those, church membership, giving and event management in one system and fund accounting and contribution tracking for a congregation are not what Ministry Brands is typically brought in for.
What can ChurchTrac do that Ministry Brands cannot?
ChurchTrac covers Member Management, Attendance Tracking, Visitor Tracking, Payroll Systems. Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming.

Answered from the vendors’ own pages

ChurchTrac: How much does ChurchTrac cost?

ChurchTrac starts at $29/month for tracking 75 people and includes people management, fund accounting, giving, website and app, check-in, worship, groups, volunteers, messaging, registrations, and automations. Annual billing offers a 10% discount.

Source
Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

ChurchTrac: Is there a free trial for ChurchTrac?

Yes, ChurchTrac offers a 30-day free trial with no credit card required.

Source
Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

ChurchTrac: What costs extra in ChurchTrac?

Enhanced Messaging costs $7/month and includes 250 messaging credits monthly for two-way texting and voice. Website and App Build service starts at $477. Accounting Setup service starts at $399.

Source
Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

ChurchTrac: How are ChurchTrac pricing tiers organized?

Pricing tiers are based on the number of people tracked: 75, 125, 250, 500, 1,000, or Unlimited. An interactive calculator on the pricing page shows exact costs for each tier.

Source
Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

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