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Religion · head to head

Kindrid vs Ministry Brands

Kindrid logo

Kindrid

Religion

Church giving app with recurring giving focus

From
On request
Rated
-
Full reviewWebsite
Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kindrid specific pricing tiers and amounts not disclosed on website; Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • They diverge on capability: Kindrid covers Mobile Giving, Ministry Brands covers Amplify People.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Kindrid and Ministry Brands actually diverge.

Attributes where Kindrid and Ministry Brands differ
AttributeKindridMinistry Brands
Pricing modeltransactionquote
PlatformsIOS, AndroidWeb, iOS, Android
Founded2015Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kindrid

  • Mobile Giving
  • Recurring Gifts
  • Fund Management
  • Giving Analytics
  • Payment Processing
  • Church Management
  • Email Notifications
  • Stewardship Tools

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

What people use each for

The jobs each tool is most often brought in to do.

Kindrid

  • Payment processingnot Ministry Brands
  • Merchant servicesnot Ministry Brands
  • Financial transaction managementnot Ministry Brands

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot Kindrid
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot Kindrid
  • Running volunteer background checks under a child protection policy without a separate screening vendornot Kindrid
  • A denominational office standardising several congregations on one records and giving platformnot Kindrid

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kindrid

  • Specific pricing tiers and amounts not disclosed on website
  • Quote-based pricing model; customers must contact sales

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

Pricing, plan by plan

Kindrid

On request
  • StandardFree
    • Giving app
    • Transaction fees apply (2.15% + $0.30)

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

Which should you pick?

Choose Kindrid if

  • You need mobile giving.
  • You work on IOS, Android.
  • You also want recurring gifts.
Kindrid review

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Questions people ask

Is Kindrid or Ministry Brands better?
Neither clearly leads. Kindrid starts at On request and Ministry Brands at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kindrid or Ministry Brands?
Kindrid starts at On request and Ministry Brands at On request.
Does Kindrid or Ministry Brands run on more platforms?
Kindrid runs on IOS, Android. Ministry Brands runs on Web, iOS, Android.
What is Kindrid best used for?
Kindrid is most often used for payment processing, merchant services, financial transaction management. Of those, payment processing and merchant services are not what Ministry Brands is typically brought in for.
What can Kindrid do that Ministry Brands cannot?
Kindrid covers Mobile Giving, Recurring Gifts, Fund Management, Giving Analytics. Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming.

Answered from the vendors’ own pages

Kindrid: What are Kindrid's processing fees?

Kindrid does not publish specific processing fee rates on its website. The company emphasizes competitive processing fees; contact them directly for custom pricing.

Source
Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

Kindrid: How can I get Kindrid pricing?

Contact Kindrid through their help center or contact form to request pricing information and arrange a demo.

Source
Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

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