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Religion · head to head

Ministry Brands vs TouchPoint

Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite
T

TouchPoint

Religion

Enterprise church management software with integrated giving

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.; TouchPoint starts at 6000 USD annually, priced per active record (a household that donated once in 12 months or an individual who registered/attended twice) rather than a flat per-seat tier
  • They diverge on capability: Ministry Brands covers Amplify People, TouchPoint covers Membership Management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Ministry Brands and TouchPoint actually diverge.

Attributes where Ministry Brands and TouchPoint differ
AttributeMinistry BrandsTouchPoint
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidWeb, Mobile
FoundedUnknown1998

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

Only in TouchPoint

  • Membership Management
  • Online Giving
  • Volunteer Management
  • Accounting Software
  • Fund Accounting
  • Business Rules Engine
  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot TouchPoint
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot TouchPoint
  • Running volunteer background checks under a child protection policy without a separate screening vendornot TouchPoint
  • A denominational office standardising several congregations on one records and giving platformnot TouchPoint

TouchPoint

  • Member managementnot Ministry Brands
  • Donation trackingnot Ministry Brands
  • Event planningnot Ministry Brands
  • Volunteer schedulingnot Ministry Brands
  • Communicationnot Ministry Brands

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

TouchPoint

  • Starts at 6000 USD annually, priced per active record (a household that donated once in 12 months or an individual who registered/attended twice) rather than a flat per-seat tier

Pricing, plan by plan

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

TouchPoint

On request
  • Standard$199/month
    • Core modules
    • Up to 500 members
  • Enterprise$499/month
    • All modules
    • Unlimited members
    • Custom integration

Which should you pick?

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Choose TouchPoint if

  • You need membership management.
  • You work on Web, Mobile.
  • You also want online giving.
TouchPoint review

Questions people ask

Is Ministry Brands or TouchPoint better?
Neither clearly leads. Ministry Brands starts at On request and TouchPoint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ministry Brands or TouchPoint?
Ministry Brands starts at On request and TouchPoint at On request.
Does Ministry Brands or TouchPoint run on more platforms?
Ministry Brands runs on Web, iOS, Android. TouchPoint runs on Web, Mobile.
What is Ministry Brands best used for?
Ministry Brands is most often used for a church that wants member records, giving, website and streaming from one vendor with one login, a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software, running volunteer background checks under a child protection policy without a separate screening vendor, a denominational office standardising several congregations on one records and giving platform. Of those, a church that wants member records, giving, website and streaming from one vendor with one login and a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software are not what TouchPoint is typically brought in for.
What can Ministry Brands do that TouchPoint cannot?
Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming. TouchPoint covers Membership Management, Online Giving, Volunteer Management, Accounting Software.

Answered from the vendors’ own pages

Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

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