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Religion · head to head

Ministry Brands vs OnlineGiving

Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite
O

OnlineGiving

Religion

Online and mobile giving solution for churches

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Ministry Brands covers Amplify People, OnlineGiving covers Online Giving Page.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Ministry Brands and OnlineGiving actually diverge.

Attributes where Ministry Brands and OnlineGiving differ
AttributeMinistry BrandsOnlineGiving
Pricing modelquotetransaction
PlatformsWeb, iOS, AndroidWeb, Mobile-responsive
FoundedUnknown2008

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

Only in OnlineGiving

  • Online Giving Page
  • Mobile Donations
  • Recurring Gifts
  • Fund Selection
  • Payment Processing
  • Church Management
  • Email Integration
  • Accounting Sync

What people use each for

The jobs each tool is most often brought in to do.

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot OnlineGiving
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot OnlineGiving
  • Running volunteer background checks under a child protection policy without a separate screening vendornot OnlineGiving
  • A denominational office standardising several congregations on one records and giving platformnot OnlineGiving

OnlineGiving

  • Member managementnot Ministry Brands
  • Donation trackingnot Ministry Brands
  • Event planningnot Ministry Brands
  • Volunteer schedulingnot Ministry Brands
  • Communicationnot Ministry Brands

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

OnlineGiving

Nothing recorded yet. See the OnlineGiving review.

Pricing, plan by plan

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

OnlineGiving

On request
  • StandardFree
    • Online giving
    • Transaction fees (2.49% + $0.30)

Which should you pick?

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Choose OnlineGiving if

  • You need online giving page.
  • You work on Web, Mobile-responsive.
  • You also want mobile donations.
OnlineGiving review

Questions people ask

Is Ministry Brands or OnlineGiving better?
Neither clearly leads. Ministry Brands starts at On request and OnlineGiving at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ministry Brands or OnlineGiving?
Ministry Brands starts at On request and OnlineGiving at On request.
Does Ministry Brands or OnlineGiving run on more platforms?
Ministry Brands runs on Web, iOS, Android. OnlineGiving runs on Web, Mobile-responsive.
What is Ministry Brands best used for?
Ministry Brands is most often used for a church that wants member records, giving, website and streaming from one vendor with one login, a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software, running volunteer background checks under a child protection policy without a separate screening vendor, a denominational office standardising several congregations on one records and giving platform. Of those, a church that wants member records, giving, website and streaming from one vendor with one login and a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software are not what OnlineGiving is typically brought in for.
What can Ministry Brands do that OnlineGiving cannot?
Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming. OnlineGiving covers Online Giving Page, Mobile Donations, Recurring Gifts, Fund Selection.

Answered from the vendors’ own pages

Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

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