Ministry Brands

A church software holding company whose current product is the Amplify module suite

As of 1 September 2026, Ministry Brands's pricing is not published; the vendor quotes on request. Ministry Brands acquired dozens of church software companies. Softwr lists it under Religion. Ministry Brands is available on Web, iOS, Android.

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Overview

What Ministry Brands does

Ministry Brands is a private equity backed roll-up of church and faith-based nonprofit software. Over a decade it acquired Shelby Systems, Elexio, easyTithe, Fellowship One, Kindrid, ShareFaith, WeShare, Church Motion Graphics and a background screening business, among others. Since 2023 the go-forward product has been Amplify: a modular suite covering people management, giving, mobile app, websites, streaming, service planning, fund accounting, communications, media, background screening and an AI sermon preparation module confusingly also called Equip. The fact a buyer needs is that the legacy brands and Amplify are different software. Ministry Brands sells Amplify to new customers while continuing to support the acquired products, which means a church evaluating Shelby or Fellowship One today is buying into a product line that is not the one receiving investment. Migration from a legacy brand to Amplify is a data migration project, not an upgrade, and churches on those systems should ask directly about end-of-support dates before signing another term. Buyers are churches from a few hundred to several thousand attendees who want one vendor for giving, records and web presence, and denominational bodies who want consistency across congregations. Nothing is publicly priced. Because Ministry Brands also processes the giving, the transaction rate is the number to negotiate hardest; the module subscriptions are more visible but frequently the smaller half of the bill for a church with meaningful online giving.

What people use it for

A church that wants member records, giving, website and streaming from one vendor with one login
A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software
Running volunteer background checks under a child protection policy without a separate screening vendor
A denominational office standardising several congregations on one records and giving platform

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Ministry Brands.

The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

Cross-shopped

What people choose instead of Ministry Brands

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Ministry Brandsvs
Planning Center
Planning Center: Modular church software with fully published per-module pricing
Ministry Brandsvs
Subsplash
Subsplash: A church app, giving and website platform if media and streaming lead the requirement
Ministry Brandsvs
Breeze
Breeze: Simpler flat-priced church management for congregations under a few hundred
Ministry Brandsvs
Pushpay
Pushpay: If giving volume is the priority and you want a giving-first vendor

Pricing

What Ministry Brands costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Amplify

On request

Modules bought individually or bundled
Priced by church size and modules selected
Giving processed by Ministry Brands at a negotiated transaction rate
Background screening billed per check
Implementation and migration quoted separately

Legacy products

On request

Shelby Systems, Elexio, Fellowship One, easyTithe and others
Supported for existing customers
Not the go-forward investment line

Capabilities

Features

Amplify People
Member and household records, groups, check-in and attendance
Amplify Giving
Online, text and kiosk giving processed by Ministry Brands as merchant
Amplify Accounting
Fund accounting and payroll built for church chart of accounts
Amplify Websites and Streaming
Site builder and live or on-demand video with giving embedded
Background screening
Volunteer and staff checks for child protection compliance
Amplify Service Planning
Worship order planning and volunteer rota scheduling

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

Keep looking

Where to go from Ministry Brands

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Softwr does not host reviews and shows no star rating for Ministry Brands, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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