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Religion · head to head

eGiving vs Ministry Brands

eGiving logo

eGiving

Religion

Online giving and donation management platform

From
Free
Rated
-
Full reviewWebsite
Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only eGiving has a free tier, so it costs nothing to try first.
  • Each has a real cost: eGiving being rebranded to Amplify by Ministry Brands, so the eGiving name is on its way out and egiving.com redirects to ministrybrands.com; Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • They diverge on capability: eGiving covers Online Giving, Ministry Brands covers Amplify People.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which eGiving and Ministry Brands actually diverge.

Attributes where eGiving and Ministry Brands differ
AttributeeGivingMinistry Brands
Starting priceFreeOn request
Pricing modeltransactionquote
Free tierYesNo
PlatformsWeb, MobileWeb, iOS, Android
Founded2009Unknown

Identical on both: user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in eGiving

  • Online Giving
  • Mobile Giving
  • Recurring Donations
  • Fund Management
  • Payment Processing
  • Church Systems
  • Email Integration
  • Accounting Software

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

What people use each for

The jobs each tool is most often brought in to do.

eGiving

  • Online and mobile donations for a churchnot Ministry Brands
  • Recurring giving and pledge trackingnot Ministry Brands
  • Text and kiosk giving alongside the webnot Ministry Brands
  • Donation records feeding church management reportingnot Ministry Brands

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot eGiving
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot eGiving
  • Running volunteer background checks under a child protection policy without a separate screening vendornot eGiving
  • A denominational office standardising several congregations on one records and giving platformnot eGiving

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

eGiving

  • Being rebranded to Amplify by Ministry Brands, so the eGiving name is on its way out and egiving.com redirects to ministrybrands.com
  • Sold as part of a wider church management suite rather than as standalone giving software
  • Pricing is not published and requires a demo

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

Pricing, plan by plan

eGiving

Free
  • Free AccountFree
    • Basic giving
    • Transaction fees (2.19% + $0.49)
  • Premium$29/month
    • Enhanced features
    • Reduced fees
    • Advanced reporting

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

Which should you pick?

Choose eGiving if

  • You need online giving.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want mobile giving.
eGiving review

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Questions people ask

Is eGiving or Ministry Brands better?
Neither clearly leads. eGiving starts at Free and Ministry Brands at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, eGiving or Ministry Brands?
eGiving has a free tier; the other does not. Paid plans start at Free for eGiving and On request for Ministry Brands.
Does eGiving or Ministry Brands run on more platforms?
eGiving runs on Web, Mobile. Ministry Brands runs on Web, iOS, Android.
Can I use eGiving for free?
Yes. eGiving has a free tier, so you can try it without paying. Ministry Brands starts at On request.
What is eGiving best used for?
eGiving is most often used for online and mobile donations for a church, recurring giving and pledge tracking, text and kiosk giving alongside the web, donation records feeding church management reporting. Of those, online and mobile donations for a church and recurring giving and pledge tracking are not what Ministry Brands is typically brought in for.
What can eGiving do that Ministry Brands cannot?
eGiving covers Online Giving, Mobile Giving, Recurring Donations, Fund Management. Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming.

Answered from the vendors’ own pages

eGiving: How much does Ministry Brands eGiving cost?

Ministry Brands does not publish pricing for eGiving (now part of Ministry Brands Amplify). The vendor directs interested organizations to 'Book your demo' to discuss pricing based on organizational needs and the specific modules needed (People, Giving, Mobile App, Websites, Streaming, Accounting, Safety, Media, Communications).

Source
Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

eGiving: What is the eGiving pricing model?

Ministry Brands uses a custom, contact-based pricing model where costs depend on which modules an organization adopts and its specific requirements. Pricing is discussed individually with their sales team rather than through published rate cards.

Source
Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

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